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Each digital agency faces at least two main challenges: ensuring consistent revenue growth for themselves and their clients.
Some tricks will help you achieve this and much more. Email marketing is still one of the best ways to build customer loyalty and connect with your customers. DMA reports an ROI of $44 per $1 spent on an email marketing campaign! Impressive, right?
Email marketing has its challenges.
The challenges that marketing agencies face when it comes to email marketing
It’s getting harder for brands to stand out from the crowd in their customers’ inboxes as the number of emails they send each day increases.
There are five main types of struggles:
Email delivery needs to be fixed
Email filters and spam folders make delivering emails to customers’ inboxes challenging. According to research, the worldwide average deliverability rate is only 80%. This is 10% lower than what we consider “good “!). While approximately 8% end up in the spam folder, 16% are blocked by ISP gateway servers and identified as spam.
Imagine, for example, that you send out newsletters to the email lists of your clients only to discover that a large percentage of them end up in spam folders and are blocked by email filtering. This may result in your campaign’s reduced open rate and click-through rate.
Maintaining customer engagement
Email campaigns are difficult to keep customers engaged when they receive many emails daily.
If you create a series of engaging emails for your client and soon learn that the open rates and click-through rates begin to decline after the first few emails. It could be a sign that you should refresh your content strategy or look for new ways to engage your client’s audience.
Personalization is possible
Customers want content that is tailored to their specific needs and interests. It can take a long time to create customized campaigns and requires much data analysis. This is especially true when several clients need to be contacted simultaneously.
You may, for example, have several clients, each with a different audience, and it isn’t easy to create individualized email campaigns. It could lead to generic or irrelevant movements and lower engagement rates.
Scaling campaigns
It can be challenging to scale up email campaigns as agencies take on more clients.
You may take on too many clients, causing difficulties with scaling your email campaigns so they meet the unique goals and needs of each client. It could lead to rushed or poorly implemented campaigns, resulting in lower engagement rates.
Measuring Success
Email campaigns can be hard to measure, since there are many metrics to track and analyse, and clients have different goals.
It can be difficult to determine the success of an email campaign, because clients have different goals and different definitions of success. One client might be more concerned with click-through rates, while another is more interested in overall conversion rates. It could be difficult to show your clients the value of your service.
A digital agency must have a deep understanding of the needs and interests of each client, as well as the technology stack to get the best results. You’re not just responsible for the success of your campaigns. It’s important to you that all your clients succeed and grow.
How can marketing agencies make the most of email marketing campaigns
Answer: It’s pretty easy.
You can certainly go on and tackle all five challenges at the same time, but this will usually result in a dispersion of attention and mediocre results. We suggest that you tackle one or two problems at a given time.
With the help of marketing automation software , you can improve your email deliverability.
These are the key components to successful email campaigns. Marketing automation and high email deliverability rates allow for personalized and targeted campaigns to engage customers and produce real results.
This article will explore the importance and benefits of marketing automation, email deliverability, and how the right platforms can help you meet your customers’ demands and achieve faster success.
Understanding email deliverability
Email deliverability is the ability for an email to reach its intended recipient without being blocked, filtered or placed in a junk or spam folder.
It’s basically a measure of how well an email campaign gets the message into the inbox of the customer. What’s the use of sending an email to someone you never intended it for?
Deliverability is an important factor for marketing agencies, since it determines the number of customers who will receive and interact with their email.
What factors affect email delivery
Your email may be blocked or lost by the recipient. Let’s not get too technical.
Email deliverability is affected by a number of factors.
Your email contact list is important.
The email content itself
Email address authentication and reputation
Email providers use spam filters and email filters.
Prioritizing email delivery will ensure that the emails sent by your clients reach the correct inboxes, and produce the desired results.
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