Stats that prove the demand for voiceover is rising

Reginald Fessenden, who reported on the weather in 1900, is often credited with introducing voiceovers.

VoiceoversVoiceovers have dominated the film and entertainment industries since then. The need for voice talent is obvious. Voice work is also becoming a popular marketing and advertising technique in various sectors. It allows content creators to reach consumers without relying solely on images.

Many voiceover professionals work as freelancers. They offer their services on a project-by-project basis or hourly. Hiring professional freelancers is a wise decision, especially as companies experiment with different media and advertising types.

Ten statistics that prove the demand for voiceover is increasing

Voice talent is in high demand, whether it’s for audiobooks, television commercials, radio advertisements, video games, or anything else. These ten statistics will prove that.

33% of advertising is animated videos

A 2022 report from Wyzowl states that 86% of companies use video marketing. Another 33% of companies also use animated videos.

You have a better chance to resonate with your audience if you can afford to create an animated character such as the Geico Lizard. In the digital age, Geico’s mascot is no longer just a radio or TV ad. It can also be used to inform people about car insurance. These dynamic animated characters are not limited to TV or radio ads. They can also be used on Instagram, TikTok, and brand websites.

Think back for a moment to your childhood. Do you remember a particular character or voice, even today? Tony the Tiger, of the frosted flake fame? What about the Trix bunny? The cereals’ characters, often marketed to children, must be significant and memorable to make them stick in the memory.

Radio revenues in the US are expected to increase by 6%-8%

Radio benefits may be overlooked with all the high-tech streaming. Mark Gray, CEO of Katz Media Group, said that every quarter had seen growth in radio since the pandemic started in early 2020. When asked about radio profits, Gray predicted that political radio would generate $300 million in revenue.

MAGNA’s Mark Fratrik, Chief Economist, predicts that AM/FM ad revenues will grow by 8%. Radio ad revenues in Australia are up 4.7% compared to last year’s period.

Around 31 billion IoT devices are in use around the globe

In most cases, a person will have multiple digital intelligent devices. By 2020, households could have as many as ten devices!

What does this mean to you?

Businesses can use cross-channel ads to promote their brand in various ways. The same voiceover can be tailored to fit different social media, radio, TV, and mobile ads. This approach can reach your customers across multiple platforms, including mobile devices.

Audiobooks to reach $19.4 billion

What about audiobooks? Since the iPod was introduced, audiobooks have become more popular.

Statista reported that US audiobook sales will reach $1.3 billion by 2020. One hundred thirty-eight million audiobooks have been borrowed from libraries and schools around the globe between 2017 and 2021. Some voice actors have specialized in audiobooks exclusively.

There is plenty of room for voice talent, with a projected revenue of 19,39 billion dollars from audiobooks. There are only so few celebrities who can read audiobooks.

Voice Assistants will grow to $3.42 Billion

Artificial Intelligence (AI) is steadily impacting the voice world. Voice-based AI assistants such as Apple’s Siri and Amazon’s Alexa are standard for contactless commands. Marketers increasingly turn to digital voiceover to present their products in a humanistic way.

By 2026, this industry is expected to reach $10 billion. Although people expect AI voices to sound robotic, there are still opportunities for human voice talent. It’s only sometimes desirable to have a synthetic voice. Using human voices via voice talent can make people more comfortable as SMART assistants progress.

Marketers should pay attention to digital voiceover right now and immediately. This is more than just a trend. They are an essential part of every business plan.

Audio advertising will increase by 6.4%

Over one-third of Americans listen to podcasts, while 90% listen to the radio daily. This is a vast audience that’s listening to audio content. That means there are plenty of audio advertising opportunities.

Audio ads have seen a massive increase in 2021. This trend is expected to continue into 2022. In the United States, digital audio and podcasts were responsible for a 25% rise in revenue of $16 billion by 2021.

Businesses can now get their audio ads in front of more listeners as podcasts and digital platforms become increasingly popular. Since 81% of podcast listeners will take action after hearing audio ads, this is a great way to promote your brand.

Podcasts have 424.2 million listeners

Insider Intelligence estimates that the podcast industry will reach $94,88 billion in 2028.

It took some time for podcasting to catch on, but its popularity has exploded in the past few years. There are now over 1.75 million podcasts available in more than 100 languages.

Audio advertising is needed to keep up with the content and quality of this medium. Listeners are not only young but also well-educated and wealthy. Podcast audiences are 45% more likely than other audiences to earn more than $250,000.

Around 82.4% listen to podcasts for more than seven hours per week. This is impressive, but there are also 28.2 million podcast listeners using Spotify and another 28 million on Apple. There’s tremendous potential and money waiting for your brand to be heard through audio ads.

Some companies create their content in addition to advertising on a podcast to help spread their message. Why not grab a slice of the podcast pie? You can find a variety of voices willing to contribute their voices in this rapidly growing market.

75% of remote workers listen to the radio while they work

According to Neilsen, about 40% of remote workers listen to the radio every day. This is an incredible number of listeners who are devoted to one platform.

Many companies have found that remote work has increased productivity or stayed the same. They plan to continue this. Some companies have committed to embracing remote or hybrid work options through 2022. This means that savvy marketers ready to embrace audio advertising as an essential part of advertising will find many opportunities.