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You’ve chosen to work with one of the top digital marketing agencies for a startup.
Digital agencies have unique skill sets.
Here’s how you can make the most of their services.
Digital marketing will not go away, no matter what anyone says about the advancement of ad technology, the evolution of online properties, and the rise in brand-powered social channels.
In the last decade, digital agencies like us have gained friends and demonstrated what they can do. It takes work to categorize digital agencies. These agencies are a mix of old-school ad agencies, design firms, and dev shops. They’re filled with tech geeks who enjoy solving marketing problems using digital solutions.
It’s relatively easy to get great work from a digital agency. It would be best to consider a few factors to get the best job from a digital marketing agency.
Come prepared
Digital agencies can always provide the best service to clients with established brands because they can spend time on something other than defining the brand’s purpose in the digital world.
Consider how your brand will translate from billboards, TV spots, 140-character tweets, responsive websites, Instagram comments, and e-commerce platforms. And if you still need to get a clearly defined digital brand, work with your agency to develop one before assigning any projects. The work will be more vital in the end.
Embrace Experimentation
Digital marketing is a fast-changing field (remember Shockwave?) Open your mind to new methods and technologies to get the best out of your agency. Digital agencies always seek fresh ideas, whether integrating videos into an existing site or adding a gamification layer.
Encourage this spirit by embracing experimentation. It is essential to experiment and be open-minded.
Data Digest
Digital properties allow for tracking of everything. You can track when visitors arrive on your website, their origin, and what they say about your brand on social media. You can get some metrics about who they are (to a certain extent) and what they believe.
Take advantage of all of these trackable data to improve the results of your digital projects. The link will show you the top social media agencies to help your startup.
You Can Expect More Than Just Ads
Fact: A software engineer capable of creating complex backend systems only sometimes works at a digit
al agency to create web banners. There’s nothing wrong with banners. Imagine what your digital agency can do and build.
Imagine every interaction, click, and stop your customers make on their way to your store or website, and think about how digital solutions can solve problems technically AND creatively. Next time you brief your agency on digital, expect more than just a series of ads.
Encourage Collaboration
We can all agree that collaboration is best for big client projects. But what may surprise you is that this should be done as soon as possible. It can be painful to inform a client that an app idea another agency has pitched won’t work or is outside the strategy.
These situations can be avoided by bringing all agencies together at the beginning. Awkward? Yes. It’s worth it when you see the magic. When agencies begin to work in silos, it can be difficult when working on cross-agency initiatives.
Encourage your digital agency to collaborate with your media agency. Your ad agency. Sharing knowledge and lessons learned from previous projects combined with the expertise of each agency can lead to some fantastic work. Please also read the article “How to Start and Run a Digital Marketing Agency.”
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