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Finding their place can be challenging for those new to the digital world. How can you stand out from the crowd and quickly climb the corporate ladder to the top?
These eight essential skills will keep you current in the digital industry.
Video
The internet is awash with video, and it won’t slow down. MarTech states that videos can hold customers’ attention for up to two minutes more than the average retail site (which, in digital terms, is a long time). A well-optimized video will also increase your chances of being in the top Google rankings by 50. More than 80% of customers are more inclined to buy a product if they see it in a video.
The video has a higher conversion rate, engagement, and SEO ranking than other media.
What makes it so captivating? It’s because it is personal. People are more likely to trust a brand when they see its promoter or your face. This content is versatile and can be used on many different platforms.
It’s okay for digital marketing professionals to be experts in video production. However, knowing how to make a simple intro video on your laptop can help you get started. If you are passionate about video and have had some training, you will find that your talents and skills will be valued as the demand for video continues to grow.
You can learn by yourself using video editing software like Adobe Premiere Pro or Apple Final Cut Pro.
SEO & SEM
Search Engine Optimization is a critical component of all digital marketing. Anyone entering the field should have a good understanding of SEO. The back-end, highly technical stuff can be left to the more tech-oriented members of the team. However, optimizing content and understanding best practices are essential for a successful campaign.
You will only get far if SEO and Search Engine Marketing inform your digital strategy.
Content Marketing
No matter what, content is at the heart of digital marketing. Content marketing will remain a vital part of the game. Content marketing is an enormous task in and of itself. You must be able to create SEO-friendly, high-quality content and know how to get your audience to engage.
Content can come in many forms, making it even more complicated, from videos to emails, web pages, blogs, ebooks, videos, and whitepapers. Social media marketing is also essential as it will be a part of most content marketing. You must strategize according to the client’s business goals and develop an effective campaign.
Data Analytics
Google Analytics is likely at the core of your digital marketing strategy, no matter which area you choose. It’s easy to monitor and report using these tools, but using the information you gather to learn about your customers and create new solutions to boost traffic and convert is more complicated.
Digital marketers must be able to collect and utilize the data that is available to them. Many companies are looking for individuals who can “read” data and know which data they should use to improve their business strategy. You’ll be an asset to the industry if you can demonstrate that you can do this innovatively and produce actual results.
Understanding Design-Based Planning & Thinking
Design Thinking is the term used to describe a method of solving problems with a user-centered approach. This approach encourages us to consider the human perspective when solving complex, large-scale problems.
The Interaction Design Foundation states that this process has five key phases: empathize; define; ideate; prototype, and test. This approach is successful in digital marketing because it focuses so much on the user’s experience. This approach can also be used non-linearly, so you could get to the testing stage and then return to the middle to reconsider ideas.
Even if you are not a designer or developer, it is a good idea to understand this approach and use it whenever possible.
Be Tech Savvy
You need to be comfortable with technology and learn it quickly. This will be second nature to millennials and younger. However, older generations may need to spend some time learning the basics of technology and familiarizing themselves with commonly used software.
You’re more likely to land your dream job if you understand web coding and CMS systems such as WordPress.
Be Persuasive
A leader in digital marketing will have great people skills but also combine analytical thinking and creative problem-solving to develop new campaign ideas that drive businesses forward.
Persuasion is a vital part of the process. Can you persuade someone to buy? Can you convince other team leaders to buy your product? It’s not about arguing but showing that you are confident and know what you’re talking about.
Highlight Unusual Skills Sets
Soft skills are essential for digital marketers. They should be flexible, curious, and business-minded. This field has room for a wide range of personalities and skill sets. Leveraging your unique blend is crucial to remain competitive in this industry.
For example, it is rare to find someone with a degree in computing science who enjoys social media.
The conclusion of the article is
Great digital marketers can learn quickly and adapt to new situations. They may even be able to switch careers if they wish or if their old skills are no longer in demand. They must build solid teams and communicate effectively with various groups and clients.
You will need a solid breadth of essential knowledge and depth in a few areas to succeed in digital marketing. You will get farther if you have a broad knowledge base and depth in certain areas. Rand Fishkin refers to this as a “T-Shaped” Marketer.
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