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We have followed the development and the launch of the new “Digital Marketer” apprenticeship standard. It is fantastic to see that the UK apprenticeship system supports a career path that offers individuals excellent opportunities and provides employers with practitioners armed with crucial skills to drive competitiveness—well done!
We have recently been approached by several training providers who “would like our apprentices to receive the Digital Marketing Institute Industry Certification and how would it fit in with the new “Digital Marketer” apprenticeship standard?”
We looked at how we could support apprenticeships in the best possible way and offer a solution that is fit for purpose and best in class to training providers, employers, and apprentices.
Background
Since 2009, The Digital Marketing Institute (DMI) has created and maintained the industry’s most widely taught professional certification standards for digital marketing. This includes learners, trainers, and the industry.
Over 18,000 people have been certified to a single standard in more than 100 countries. Our partners, including colleges, universities, businesses, and training providers, offer our professional certification program in over 90 countries. We are truly global, and our program is recognized as the most dominant by professionals and industries in over 90 countries.
Our Focus on Industry & Employability
Our Industry Advisory Council comprises representatives from Facebook, LinkedIn, and Google, as well as Microsoft, IBM, Ogilvy, and Vodafone. They provide input on our syllabus, content, and testing to ensure that our graduates have the necessary knowledge and skills to secure a new job, advance within their current position, or move on to their next career.
The Digital Marketing Institute certifies learners (apprentices) who have completed our training and passed our Pearson VUE exam as Certified Digital Marketing Professionals.
For us, it’s about results and employability. This fits perfectly with the spirit and objectives of the Apprenticeship System!
We work closely with employers, and our experience at the coalface helps us develop our certification programs. IBM, for example, has global partnerships, and we have helped them upskill 2,000 employees globally.
Map to the Digital Marketer Apprenticeship Standard
Our product team performed a mapping exercise to compare the learning outcomes from our certification program with our vast library of learning material and our testing criteria. The ‘Digital Marketer Apprenticeship’ has two and three almost 90% compatible modules.
We can now offer to train providers a learning solution that meets the minimum requirements for apprenticeships and the knowledge standards. The apprentice will also be able to earn our industry-leading certification.
We should have applied to the Tech Partnership for an exemption from the standard. However, we will revisit this issue at the following review later this year, as we know this reduces the in-program assessment requirements. But we provide significant value to the training provider and the apprentice to compensate for this.
Our Learning Content
Our online learning library is designed for both employers and training providers.
There are over 30 hours of HD videos related to the professional certification. We also have slide decks that trainers can use in any activities, such as practical exercises, case studies, quizzes at the end of modules, etc.
It is a flexible, online solution with a cost-effective and efficient trainer. The content provides the apprentices with the knowledge and skills they need to be qualified as digital marketing professionals and succeed in their jobs. All the content is in one place, ready for deployment.
What are the achievements of our certified graduates
Our Alumni Survey, 2016 in the UK and Ireland revealed these results:
94% of DMI graduates are in employment*
73%are in Digital Marketing roles
The DMI prepared 88% of them for their current positions.
Has been promoted to 80%.
53%have seen their salaries increase – by 16% over several years
91%satisfied with the training received from DMI
95%have included their DMI Certification on their CV/LinkedIn
92% “My DMI certification positively affected my career.”
84%would recommend friends, family members, or colleagues to take a DMI course
56%earn more than PS35,000 per year (average salary = PS47700).
Those not seeking work are excluded.
Next Steps
We would be happy to discuss how we can enhance your program by providing cost-effective industry certification and best-in-class learning content.
Visit our website or contact me directly.
Michael Goeden, Director of Strategic Partnerships for the Digital Marketing Institute, is a highly experienced professional. He is focused on expanding the Digital Marketing Institute’s education partner networks internationally.
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