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Pitching a digital agency to your boss cannot be very safe.
What if the budget doesn’t work?
What if the client doesn’t like our agency?
We’re here for.
This guide will teach you five easy steps to pitch your boss a digital agency.
Understanding Your Boss
Plan Your Pitch
Communication of Why You Want To Hire A Digital Marketing Agency
Handling and Predicting Objections
What to look for when choosing an agency
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Understanding Your Boss
Start with your pitch’s foundation:
The needs and desires of your manager
The needs and wants of the manager, as well as other stakeholders or investors.
You may find yourself in a variety of situations:
They may have no prior experience in digital marketing but wish to start or increase digital marketing within their business. The business may think adding a new member to its marketing team will be enough. They need convincing that using an agency is more effective.
You may find they have some experience in digital marketing but have recently joined a new company that does not do digital marketing and is looking to you for help.
You could be asked to help them pitch a digital agency to their manager or stakeholders.
Do not assume your manager will not be open to hiring an agency. They may be so busy the idea hasn’t even crossed their minds. You could save time by presenting them with an already-formed pitch that includes all of the research and expected results and answers to their questions.
Understand how your manager views digital marketing and what results they are looking for. Also, understand how digital marketing fits in with the larger business. This will help you to create your pitch.
Why not arrange a meeting to discuss digital marketing with your manager if you are unsure where to begin? You can have a casual chat with your manager to discuss digital marketing.
It is not necessary to mention working in conjunction with an external digital agency. Still, you can gauge your manager’s current digital marketing status and their challenges before preparing your pitch.
Download our guide to learn more about your manager:
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Plan Your Pitch
It all starts with a good plan.
You must keep it simple, regardless of whether your manager is a marketing expert.
You’ll get questions that are irrelevant to your goals if you give all the details.
You want to convince your manager to hire an agency for digital marketing and not leave them wondering why you need a TikTok Account.
It’s great that you think, “I know my manager very well, and I know they want as much information as possible.”. You might want to include a “cheat sheet,” so your manager could use it to convince stakeholders that hiring a marketing agency would be a good choice for the company.
Exposure Ninja creates plans for its clients that include a streamlined version of the detailed plan. This can be presented to other stakeholders in the company, including board members, decision-makers, and others. This is perfect for those in your business who are short on time but need to review the proposal.
Questions to consider
You must think about a few things before writing your pitch.
If you ask these questions now, pitching a digital agency to your boss will be easier than jumping in and hoping for success.
Some of these questions you may already be able to answer.
What is your manager looking for from your marketing? What does your manager want from marketing?
What is the problem here, or what’s the opportunity?
Examples include:
A digital marketing agency can help you achieve real success if you can’t do it yourself.
You may be experiencing problems because you lack a dedicated team for digital marketing, while your competitors who do have one are achieving great success.
What is being done to address the issue or opportunity?
What role does a digital agency play in this? Will they save you money or time?
What are the possible motivations and objections of your manager?
Motivations and goals often include:
Security – Perhaps your manager has just started in their new position. They try to “prove” to their superiors or stakeholders that they are worthy of this role. Hiring a digital agency poses a greater risk for them than hiring a manager who has years of experience.
Recognition — Perhaps your marketing department isn’t having much luck lately. Your manager may be irritated by it. At the moment, their main priority is recognition. They want to be noticed for their work, respected, and admired.
Financial Success — Your manager may only be concerned about numbers and growth. They are primarily interested in achieving high returns on investment.
Transparency and Control — Your manager may want to know what is happening. Perhaps they are under pressure from their stakeholders or want to feel like they have control.
What is the best way to get in touch with you? Other stakeholders, Could there be a role?
You can think of your pitch in a broader context when you realize your manager won’t be the final decision-maker.
You can help your manager get their approval by letting them know you are willing to do so.
Your manager may favor working with a digital agency, while your manager is more hesitant.
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