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You have spent many weeks developing great content for your site.
Visitors land on the correct pages but need help.
They left.
Doesn’t convert.
You don’t know where to begin if you want to increase their number of visits.
This guide will show you how to use different techniques to help your visitors move around your site, down the sales funnel, and toward a conversion.
Are you having trouble understanding Google Analytics 4? Learn how to use the video for custom reports and determine where metrics are most important.
What are the Views Per User in Google Analytics
Views Per User is one of the metrics in Google Analytics 4. It tells you the average number of web pages or mobile app screens viewed by each User.
Why increase your website’s views per User
What’s the purpose of all this? You can increase the number of pages that your visitors view for a variety of reasons:
Create brand affinity. As visitors spend more time on your site, they will become more familiar with your brand.
Search Engine Optimisation. Google considers many factors when deciding where to rank your pages in search results. It is one of the signals that Google uses to determine how long visitors spend on your site. If visitors read multiple pages, Google will consider your website to be of high quality.
You want your users to experience your site. It can be difficult to keep the User on the path you want. However, there are a few tactics that you can employ to make the process as frictionless as possible.
How to find the average number of views per User on your website
Google Analytics “Pages and Screens Report” will show you your website views per User. You can read our guide for beginners to set up Google Analytics 4 step-by-step.
Open the “Life cycle” drop-down menu, then select “Pages and Screens.” Select “Pages and screens” from the drop-down menu “Engagement.”
Scroll down to the table at the bottom of “Pages and Screens.” You can view the average number of views per visitor across your website and on individual pages.
Knowing the average number of views per User on a particular page is useful because it can show you what content your users return to most often. You may want to use the same format on other blogs if your users visit a particular blog often.
How to increase website views per User
Three main strategies can be used to increase the views your website receives per User.
Stick points to identify
Enhance the user experience
Create pillar content.
You should work through them in order. By identifying where users ” get stuck ” on your site, you can improve the design of your website and the user experience. This will influence the format of the content.
Sticky Points: Identify them
It could be that there are certain areas on your site where visitors are ” stuck.”
This could be due to weak calls-to-action or difficult-to-understand navigation.
You may have very strong CTAs, but they are too far down on the page.
Here’s an example of a poor website. We created this mock-up, so it’s not a criticism of any particular website.
Why could a user be stuck on this page?
No call to action.
The business’s products are not clearly stated.
On the menu, products are pushed to the back.
The menu is hard to understand and difficult to read.
It’s not a mistake if it appears to be a collection of random elements. Every day, we come across sites like this — there’s no obvious next step or product/service offering. There are no advantages to choosing this brand instead of competitors.
What would cause visitors to move from this page to another?
They don’t immediately leave because the H1 heading informs them about your business.
A menu that is easy to read and ordered by importance.
Calls to action are clear for those who want to buy and those who don’t know which product is best for them.
These all make it easier for the visitor to move on to the next page, whether using a menu to navigate to another or a call to action.
Every page of your website, including product pages and blog posts, must follow the same rules.
Ensure that your menu is consistent and visible on all pages and that your content contains internal links and calls to action where appropriate. This guide will cover internal links and call to action.
You can use several methods to identify where visitors get stuck on your website.
Install heat mapping software like Heatjar to track how your users interact with the site.
You can pay people to review your website and tell you about their experience. You should get an outside opinion since they may see things differently than those familiar with the brand.
Google Analytics 4 also allows you to create custom reports that track user journeys.
How to view a user’s journey in Google Analytics
Create a new Path Exploration in the “Explore section” to follow user journeys.
Drag and drop the ” screen and page node types into the starting point boxes to see the paths people take after visiting your homepage.
The Google Merchandise Store could extend this path to see what happens after visitors visit the Men’s/Unisex page.
You can see from the graph that most visitors ( 102) return to the home page after visiting the Men/Unisex category page. This could mean that the category page is not optimized and that many visitors do not find what they are looking for on this page. Don’t go onto the product pages.
Understanding where your users are going or not going and how they can help you identify areas that need improvement on your website.
Add a Search Box on your website to boost conversions and average views per User. The search box can be used to track your visitors’ searches and help them find the information they are looking for if it is not on the current page.
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