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Instagram is the most popular social network in India. Over 100 million users sign up for the platform every nine months from the first half of 2022 to 2023. Influencers are increasingly in demand in India, with over 229 million Instagram users. They guide and inspire various niches such as comedy and beauty, fitness and travel, food, and photography. Instagram content creators play an important role in marketing services and products to Indian consumers by posting about their favorite brands. Collaboration with Instagram influencers is a great way to create an impact in India. You are looking for the top Indian Instagram influencers. It’s not an easy task.
You should have a purpose in mind and consider several factors beyond the number of followers, including engagement rate, relevance for your niche, content quality, and average comments and likes. Start following the influencers you want to work with or start collaborating.
List of best Instagram influencers
Bhuvan Bam
Meet Bhuvan Bam, the Instagram sensation whose humorous depiction of a typical Indian household has won the hearts of millions. He is India’s biggest social media influencer, with over 16,6 million followers. Bhuvan began his career as a YouTuber with his popular comedy series BB Ki Vines. He has now expanded his reach to Instagram, where he is a popular personality with his relatable and funny content. His comic series, ‘Titu Talks,’ and his songs also contributed to his popularity.
Not only that! Bhuvan has also worked with The Man Company and Amazon Prime. He will also be appearing in a Disney Hotstar production. Bhuvan is the king of comedy in India. His Instagram page should be followed by anyone who enjoys a good laugh. He has repeatedly proven that he’s the king in Indian comedy with an engagement rate of 11,5%, an average of one million likes per post, and 4.8K comments.
Carryminati
Ajey Agar, also known as Carry Minati on Instagram, has become a popular content creator with his hilarious take on user-generated videos. His fans love his distinct voice and straightforward approach to issues facing millennials. Carryminati’s most popular videos are his gaming series. PC gamers love to watch him play games and have funny conversations in the game.
Carry Minati, who has a huge following of 17,4 million Instagram users, is one of the top content creators in the category of Lifestyle and Gaming. His posts have an engagement rate of 17.48%, with an average of 1.73 million likes and 14.3k comments. Follow Carry Minati on Instagram @carryminati to join in the fun.
Rashmika Mandanna
Rashmika is an Instagram rising star and has a huge influence in the fashion and makeup category. Rashmika Mandanna is a rising Instagram star and a significant influencer in the fashion and beauty category. She has a huge following of 36,9 million followers. Rashmika’s Instagram is filled with stylish makeovers and elegant outfits. She also posts inspirational lifestyle content.
Follow her to get a look at her stylish yet simple lifestyle. You know it’s worth your time with an engagement rate as high as 20.68%. Follow Rashmika @rashmika_mandanna to keep up with her unique and exciting posts.
Justsul
Just Sul is a former mechanical engineering student who has become an Instagram sensation. His clever and innovative posts have captured the attention of millions. Just Sul is a mechanical engineer with a unique point of view that allows him to see the ordinary in incredibly creative ways. His photos and videos will make his 6.1 million followers laugh out loud.
Just Sul’s Facebook profile is categorized under Humor and Fun. It boasts an engagement rate (or 10%) of 10% and an average of 624K Likes and 7.4K Comments. Follow him on @justsul to enjoy his hilarious content and join millions of other fans.
Shirley Setia
Shirley Setia is a rising social media star who gained her initial popularity by performing music on YouTube. Her popularity grew on Instagram, where she entertained her fans with melodic songs and promoted brands. On her Instagram account, she also shares her daily life events. She has an impressive 7.6 million followers.
Shirley’s popularity can also be seen in her engagement rate of 6.64% and the average number of likes and comments on her posts, which are 143K each. Shirley has established herself as a music and acting star and continues to entertain through her creative endeavors.
Sahil Khan
Sahil Khan is a well-known Instagram influencer who has ranked seventh in the fitness and gym category. He has a massive 11.4 million Instagram followers and endorses several fitness supplement brands. He also shares fitness and lifestyle tips with them.
Sahil has a 4.6% engagement rate. His posts average 272.2K likes, with 1.7K comments. This is a testament to Sahil’s prowess on Instagram in the fitness and gymnasium category. Follow him @sahilkhan
Kusha Kapila
Kusha Kapila is a popular content creator with a large following of more than a million people in just a few short years. Her ability to turn uninteresting or mundane topics into entertaining and engaging content is one of the main reasons her viewers keep tuning in. Her vocal tonality, eloquent expression, and articulation are also important factors in the appeal of her videos.
Kusha Kapila has an Instagram account with 3.2 million followers and an engagement rate of 7.42%. Her posts average 103.8k likes and 1k comments, mainly in the comedy and beauty categories. Follow her @kushakapila account to stay up-to-date with her posts.
Gaurav Taneja
Gaurav Taneja is a pilot and fitness enthusiast. His Instagram journey may take him on an adventure different from his flying career. Gaurav began his Instagram account in collaboration with his wife. They shared daily videos of their conversations. He has a huge following of 3.7 million fans eagerly awaiting his next post.
What makes Gaurav’s Instagram so appealing? His ability to share with humor and simplicity his life is what makes his Instagram so appealing. Gaurav shares his life with his followers, from travel stories to family chores to work and everything in between. He shows the highs and lows of his everyday routine. His audience is hooked by his engaging content, which has an engagement rate of 14.47%. He also receives 193K likes on average and 851 comments.
Discover how Gaurav finds the right balance between his work and personal life. Anyone looking for an entertaining and refreshing escape from the daily routine can find inspiration on his Instagram account, @taneja.gaurav. Gaurav’s captivating storytelling style and unique perspective will amaze, inspire, and entertain you @kushakapila.
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