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There are many questions about how AI will change SEO, including whether or not it will survive.
ChatGPT is the most popular chatbot and has no doubts that SEO will be a success:
Search engines will be needed to help people access a broader range of information and find content that suits their tastes.
SEO will change drastically as AI technology develops rapidly.
Here’s what could happen:
Search Engines Into Conversational Answer Engines
Google has been pioneering “answer engines” for years. Google provides quick answers, and follow-up questions, suggests related news and videos, and guesses the context of each query.
This trend is becoming increasingly evident with the advent of AI technology. Bing is now the leader in integrating AI with online search. They were the first to integrate AI-powered conversational functions into their search engine. The AI bot Bart responds to search queries in real time and suggests questions for the conversation to continue.
The bot will converse with users conversationally, just as if it were a natural person. However, it provides clickable links that allow the user to access the article used to provide the answer.
Google’s AI features were announced a few weeks later. Their bot was still in private beta, so we only saw the GIF showing how it would function.
Google’s bot answers a user query in real time by typing the answer right before their eyes. It doesn’t seem like Bing’s chatbot will reveal its source, which is concerning for two reasons.
Google’s bot, like Bard, scans billions of documents on the Internet to find answers. It seems unfair to deny access to sources to those who have created the documents.
Because the bots use third-party data, there may be errors made by humans. It will be difficult to verify information from AI technology without the ability to access multiple sources.
Google claims that it’s still working on the project and welcomes feedback. So there is hope they will reconsider how they have set up their system and become more transparent about its sources.
AI-powered search engines look like an extension of what they used to be: Answer engines, which aim to provide their users with more information instantly. Optimizing for real-time answers that cite sources will be similar to optimizing for featured excerpts. You must only be as helpful as possible when answering your audience’s queries. The chatbots are likely to cite you.
It’s unclear how these bots’ responses will be tracked and recorded. Search engines are transparent, so you can see which pages were cited the most by chatbots. Google offers these reports in its highly customized Discover section.
AI and its Impact on SEO Professionals
ChatGPT can perform all traditional SEO tasks, including writing emails, creating Schema codes, and creating content.
ChatGPT, in its current state, is not a danger to any profession. It can reduce some outsourcing requirements, allowing SEO teams to do more work at home, including basic coding.
Most of these tasks will still require human intervention with its current capabilities. The written content of the software is very basic and easily detectable. It cannot be used to create content but can be useful for creating briefs and outlines. The code of its software is usually in need of fine-tuning. Keyword research is simple.
ChatGPT has been a simple tool that helps you do your job faster rather than replacing you.
The SEO profession may evolve in the future, but it is much more than just performing tasks. It involves strategizing and planning. Relationship building and collaboration are key. Understanding unpredictable human reactions, which AI cannot learn, is also important.
Mutual Benefits is the Key to Success
In the section above, we have seen how AI makes SEOs jobs easier. The technology is beneficial to both users and web publishers. It is important to use AI technology in order to better understand how to coexist safely without being a threat to each other.
You’ve probably seen that SEO thrives when new technologies are introduced. SEO has never been killed by tools that increase SEO productivity and make them more knowledgeable. They have instead made the industry more integrated and advanced.
SEO began with a simple focus on identifying keywords, integrating them into the website document, and waiting for Google to match the query. Since then, we’ve made a lot of progress. Google has spent years learning to use semantic analysis in order to understand the intent of search queries. They have also penalized and filtered out low-quality links and provided direct answers to users through featured snippets and People Also Asked results.
is a platform for advanced site creation. It allows anyone to design websites and landing pages. Anyone can now understand and use web analytics, regardless of whether or not they are SEO experts.
These changes have not killed SEO, but it has become stronger.
AI is not a new technology in the digital marketing world. It has been integrated into customer support tools such as chatbots and interactive voice responses for years. AI-driven tools include AI social media listening tools and AI-powered accessibility tools. We’ve all learned to use multiple tools to improve digital marketing strategies.
SEOs can now reverse-engineer Google’s algorithm using new technology to analyze your competitors, improve keyword strategy, and create web pages that help users easily find what they are looking for. SEO has been integrated into the product development process, user experience testing, and niche relationship building. It is more than just creating content that search crawlers can easily access. SEO has become more intelligent and is harder to defeat.
Learn more about AI technology if it seems like a threat to you. You will be able to see how it benefits everyone, even your users if you learn to use it.
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