By 
As soon as chatGPT was released, discussions about its impact on marketing agencies began almost immediately. This topic has been the subject of many articles, podcasts, videos, and other media. Consequently, the marketing industry is getting mixed messages on the use and impact of ChatGPT.
You’re not the only one who feels confused and worried about your business.
Let’s discuss it.
Use ChatGPT for Marketing
ChatGPT, an AI-powered chatbot, provides conversational answers to questions and prompts. Rather than typing in a question into Google and then reviewing the results, you can go to ChatGPT to get a single response. You can also keep the conversation going to dig deeper into a topic or refine your responses.
ChatGPT is a powerful tool for marketing.
You can use it to generate new ideas for content.
Keyword research can be aided by this tool.
You can create ad copy.
You can use it to create business letters and emails.
You can use it to provide short descriptions of videos.
You can use it to create content for your blogs, ebooks, and more.
This tool can be used to debug code.
This software can be used to analyze customer data.
Customer service automation can be automated using this software.
You can see that ChatGPT has a great deal of marketing potential. That’s the main problem, at least for some marketers. Many marketing professionals are scared by the fact that this software is capable of all these things (and much more).
Why some marketers are afraid of chatGPT
The tool’s negative impact on marketers is one of the most important concerns raised in the debate over ChatGPT. It’s feared that it will replace certain roles such as writers, PPC specialists, SEO experts, and programmers. There’s also the fear that it will eliminate marketing agencies.
ChatGPT is causing marketing professionals to worry that their jobs will become obsolete
ChatGPT’s applications for marketing continue to grow. It can perform a variety of tasks that people usually handle. The current capabilities of the robot are impressive and will only improve with time.
Another part of the argument is that ChatGPT could replace Google or other search engines. It is easier to get a single answer than scrolling through a results list. If more people choose ChatGPT over Google, this could be a problem for SEO specialists and advertisers specializing in paid advertising.
It’s not the first time we’ve felt threatened by new technologies, and it won’t be our last. It’s important to examine what we can do as marketers that ChatGPT cannot.
ChatGPT falls short of expectations
ChatGPT is not without its limitations. It’s a fact. It is not sophisticated enough to handle some tasks. It’s also possible that it could be…well…wrong.
Here are some examples:
Answers aren’t always available or reliable
You may receive an incorrect response if you ask ChatGPT to answer a question. The tool does not know whether an answer is correct or incorrect. It can “hallucinate” (about 15 to 20% of the time) and makeup answers.
ChatGPT also doesn’t always respond to questions. Often, this happens when you ask a question about current events. The training data for ChatGPT was terminated in 2021. This means that up-to-date knowledge may not be readily available.
It may introduce plagiarism issues
You may be plagiarizing if you use the content of ChatGPT in its current form. The tool tends to paraphrase text or copy it without citing its original source. Every response is based on training data. It’s a way to pull and distill information into its language rather than produce it outright.
Oft, it is necessary to give very specific instructions
ChatGPT is a powerful tool for marketing, but you need to use it carefully. You need to be specific with your instructions, as ambiguity can confuse the tool. It may be quicker to do it manually, depending on the scope of the work…
ChatGPT is not a marketing tool that can match us. Even ChatGPT agrees…
Experts Say About ChatGPT
As we discussed at the beginning, there is a wide range of opinions about whether or not ChatGPT can be used for marketing. Here’s what some experts have to say…
Karen Hite from Hite Digital
I think ChatGPT is only as good as the person who feeds it the prompt. This tells you that the tool isn’t ready to create (on its own) amazing copy with just one question… I think true marketers will be using this tool to simplify their lives AND add to it to create amazing copy that adds to the value.”
Perry Belcher
“ChatGPT represents the tip of an automaton tsunami coming fast and in a hurry. For those who are smart, grasp the 4.0 smart technologies, and keep an eye on the horizon to see what’s next, it is a thrilling time because we can see what lies ahead.”
Mark de Grasse, DigitalMarketer
Mark de Grasse, DigitalMarketer, said in a previous article on AI and its impact on careers in marketing: “You do not have to be afraid of these changes, but you must be aware of them.” Start using AI now and start thinking about what makes you unique as a person.
Comments