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The AI revolution is not a threat but an opportunity. Marketers who embrace the change will find their capabilities expanding faster. Marketers who ignore or hide the trends will stay caught up.
You can look at the situation in two different ways. Let’s begin with the negative side…
The Lost Marketers at the Beach
All of the marketers sat down on a beautiful, long beach. They laughed, chatted, played in the waves, built sandcastles, and ate. The ocean began to recede. It started slowly but grew farther and further away until it was no longer visible.
Some marketers thought it was funny and ran onto the wet sand near where the waves once crashed. Some remained where they were and discussed the disturbing disappearance of the ocean. Others ran to high ground and screamed for others to follow.
It was too late to change your mind by the time you saw the tsunami. The wave rose and rose and rose and got closer and closer. The wave swept first those who ran towards the ocean, then those who didn’t, and finally, those who prepared for its arrival.
All that they had constructed on the beach has been destroyed. The majority of marketers were lost in the ocean or smashed up against the shore. Most of the marketers were lost, sucked into the ocean, or smashed against the shore.
The three groups of marketers I mentioned are those excited about AI but not taking it seriously. Those on the beach don’t do anything. And the ones headed for the hills know that AI will be a game changer, and they are preparing.
This is not the only way of looking at this situation.
Frontier Marketers: The Adventuresome
The crew was prepared. The countdown began. The cargo was stowed away, the flight checklist was reviewed, and the engines were in green… The ship jumped into the air when the count reached zero, climbing higher and faster until the mountains and seas devolved to a mat green and blue, and the clouds billowed beneath.
The crew was headed to space where many new stations were being built near asteroids rich in resources… Or maybe they would visit the manufacturing plants of the moon…or the colony growing on Mars…or explore the Moons of Jupiter. The crew was excited by the possibilities that this new frontier offered.
Adventure and opportunity would drive the adventure, fueled by energy, courage, and a voracious appetite for advancement.
After the frontier was opened up to all, the crew realized the atmosphere they were operating in had grown stale, monotonous, and tedious. The frontier was their saving grace.
Which story are you most familiar with? Which story sounds more interesting?
Adventure is stressful. Adventure is stressful. Survival is not something you can choose.
Your marketing career is safe if you want it to be
I talk to many successful, well-established marketers who have worked in marketing for more than 20 years. This puts them in an exclusive group of people who witnessed the transition from offline marketing to digital… the biggest change since television.
They are NOT concerned. They only see possibilities. They see the possibility of more effective marketing, more efficient teams, new markets, and tech that will make them ten times more productive.
If you view AI as a positive opportunity, you will be prepared for the future.
What is next? What’s next? We’ve been here before, and we will be again. You still need some traditional marketing skills to succeed in the modern age.
Here are five ways to protect your marketing career.
Double down on marketing strategy
The marketer who can create the most effective overall strategy will win. AI tools are increasing marketers’ productivity and allowing them to produce content more quickly than ever while managing paid media channels with greater efficiency.
Please note that I used the term “overall strategy” and not “paid-media strategy,” “social media strategy,” “content strategy,” or “product strategy.” The growing abilities of marketers creates the opportunity and necessity to create a cohesive strategy that one marketer can create.
DigitalMarketer uses the Customer Journey(tm). as a guide to create a strategy. The Customer Value Journey(tm) is an 8-stage marketing process that turns strangers into buyers and active promoters. You can include all marketing elements (AI, Email Marketing, Social Media Marketing, Copywriting, etc.). into it.
Take Action
You don’t have to start from scratch if you don’t have an overall marketing strategy. DigitalMarketer has made over $100 million from the Customer Value Journey, and our students have made billions. Download the ebook to start solidifying your strategies today.
Use AI to Start Your Business
No, you can’t avoid using AI tools.
You are wrong if you think you can hire an “AI specialist” in the future, just as you would a “TikTok specialist,” to avoid using the platform. You must have a basic knowledge of AI so that you can adapt your strategy.
You will be able to better manage your marketing campaigns if you are able to use AI and understand it. You will not only be SEEM outdated but you will also be lost. This will be noticeable to your colleagues, subordinates, and superiors.
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