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To make the most of LinkedIn in the coming year, knowing the key pillars that will help you create a successful LinkedIn marketing strategy is essential. This article will give you five tips that can be integrated into your LinkedIn marketing strategy for 2023 to make it more powerful and effective.
Original content over LinksOriginal and fresh content is the key to attracting a loyal audience.
Avoid simply re-posting links and information that has been posted elsewhere. Most social media platforms are trying to keep users on their sites. It also shows that you are a leader in your field.
You can understand this by looking at the content your favorite brands or personalities post on their website. You can even look at my page to see examples.
LinkedIn provides you with all the tools that you need. You can upload a wide range of content to LinkedIn, including articles and blog posts, videos like interviews and live sessions, case studies, and more.
Show Your Personality
My philosophy includes humanizing marketing to create authentic relationships that lead to growth and success. LinkedIn was initially conceived as “social media for professionals,” and it is still that. But your content should be varied and exciting.
Your marketing strategy must be relatable so your audience can relate to your brand. Show off your wit and humor!
Use LinkedIn Analytics
LinkedIn offers a variety of options for you to be creative with your content. You can use blogs, videos, and other mediums.
LinkedIn Analytics allows you to track how well your content is performing. You can get valuable data, such as the amount of engagement a post receives, how different posting times impact its performance, if your content generates leads, etc.
This information will help you determine if your marketing strategy has been successful and whether it is time to pivot or rethink the approach. It would help if you also constantly evaluated the effectiveness of your campaign and content.
Calculate your optimal post frequency
Posting consistency and frequency is critical to growth and success on any social media platform. The time you post also plays a role in engagement.
Brands that regularly post find that users engage with them most in the morning and early afternoon. You can post a few times weekly if you represent a large corporation. If it’s a personal page, you can post as often as you like.
Engage with Platform
You may be busy, but you shouldn’t simply post content and go about your day. Spend some time on the platform. Participate in discussions and respond to comments. Share information and resources and participate in the debate. If you are an active member, people will be more likely to reciprocate the favor and remember you for your valuable information.
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