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There’s no doubt that this AI conversation has taken over the SEO community in the past year. The implications of this emerging technology are both thrilling and somewhat frightening. Here at Go Fish Digital, we’ve been following these trends keenly and reworking our processes to take advantage of AI opportunities.
There is a massive difference in opinions in the SEO and broader technology community.
Many are skeptical of the implications and the long-term benefits for marketers.
Many believe this trend is passing similarly to voice search.
Some believe this is a breakthrough technology that will affect all aspects of the search industry soon.
About two-thirds of respondents believed that ChatGPT would change how we do business. I’m inclined to agree with these people. As a collective, we must be prepared for the changes AI will likely bring.
SEOs must adopt AI
I believe that, as an entire community, we have been aware of the latest technology of the future. Although the tools aren’t without limitations, their results are impressive. The tools we have will enable us to be more knowledgeable and more efficient as well as become more technically proficient.
We mustn’t just keep track of what these technologies are in the present. We must be aware and anticipate the tools to improve dramatically over time. GPT-4’s performance GPT-4 has already dramatically better than GPT-3.5
If you think about a five-year time perspective, these tools will go significantly beyond what we see in the current versions. This is the reason SEOs must be embracing these tools right now. SEOs that adopt them will be prepared to be able to compete in an era of growth in marketing.
Improve our SEO efficiencies
In March, I became interested in how many SEOs used ChatGPT in their daily workflows. Even though ChatGPT was still relatively new, I was curious how quickly SEOs would adopt it.
I was surprised to discover that 52% of respondents used ChatGPT for routine SEO tasks. The poll was conducted only three months after its first release.
This is logical since there are plenty of excellent applications for SEO-related tasks that we perform regularly. The help of AI technology, such as ChatGPT, will significantly increase the effectiveness of tackling the tasks.
An easy illustration is keyword research. With ChatGPT, it is possible to immediately build huge seed lists of possible keywords with semantic connections to the topics your site is trying to get into the market.
Tom Demers recently wrote an excellent article about Search Engine Land, where he goes through the process of utilizing AI to conduct keyword research. In his guide, he provides numerous scenarios of how he could utilize different kinds of prompts to identify keywords and sources to search for opportunities to query.
He also showed how to export information from third-party SEO tools and transform it into table format using ChatGPT. ChatGPT interface:
Content ideation is yet another excellent idea for a job that ChatGPT can benefit from. In this case, I asked ChatGPT to give me 30 topic ideas on “The Metaverse.” They were delivered in less than 30 seconds:
If I were to run a tech blog, I might check the content against other articles on the website and identify areas where search opportunities exist. Even if there is any SEO benefit directly, the topics could still establish us as an authority in a specific topic.
It is possible to use ChatGPT to help you optimize your site’s content to a greater extent. Tools like GPT for Work let you connect Google Sheets via ChatGPT. ChatGPT API. This lets you send dynamic prompts to your Google Sheets and receive the output to Google Sheets.
This means that you can create hundreds of title tags and meta descriptions. You can give a site an overall degree of optimization in about 30 minutes of setting up:
Building our knowledge base
I think only using strictly tactical methods could employ AI in a way that is not too far from its limits. There are numerous other excellent ways to benefit the SEO community, but that’s not all.
One of the greatest applications we have seen in numerous industries using ChatGPT is the need to increase its knowledge base. AI is a great teacher if it’s properly promoted. It can summarise information quickly and then present us with an output completely tailored to our learning style.
For instance, the late-great Bill Slawski used to analyze patents that Google had filed for. The patents in question are more scientific. Bill employed the long-form style of writing.
We began testing Bill’s patents using ChatGPT and asked it to summarize the most important points. The most effective prompt was “Summarize the entire article in five bullet points. Tell me what you learned as if you’re in high school”:
Based on my learning style, This allowed me to gather enough information to fully comprehend the implications of the patent without simplifying Bill’s thoughts. If I was interested in the idea I was interested in, I could just ask ChatGPT to go into more detail, and it would permit me to dig deeper.
You could also obtain summary information from Google’s documentation. Here, I fed it the information from Google’s Canonical Tags webpage and requested it share the best methods.
We all struggle to understand SEO technical issues, web technology, or even how search engines function.
Thanks to ChatGPT, it is possible to make the works of the most brilliant technical minds, such as Bill and Google’s documentation, accessible to all. If you’re confronted with an SEO area that you aren’t sure about, then you can utilize AI to teach you.
There are, of course, disadvantages to this. The types of summaries offered may not accurately represent the author’s work because the text has to be removed, and other elements like the tone of voice aren’t considered.
But, overall, it is a significant aspect. Now, the information foundation based on SEO is more accessible to the community.
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