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A company can have a blog for many reasons, from simple to technical. If you don’t, you are definitely behind the curve.
You may be worried about how you would create blog content. You can find blogs about your industry by simply searching Google. While creating content for a blog requires a strategic approach to writing, it is not impossible. You can blog about almost anything.
A blog is no longer a luxury. It is a necessity. If you do not have a company blog, here are six reasons to get one.
Your competitors are blogging
We wouldn’t recommend you jump off a cliff if you saw your competitors do it, but this is an occasion when mimicry can be very useful. This is not imitation for the sake of sincerity. This is because you’ll be expected to have a blogging platform for your existing and potential customers.
Blogs are a great way to share information and educate others
Many companies find their blog a valuable tool for their clients, providing a forum where they can discuss questions, new products, and other innovations. Imagine it as an active forum where you control the conversation and deliver the content. Your website’s content is mostly static. But your blog lets you keep in touch with your customers by providing relevant and timely content.
Blogs build trust
Customers love transparency. They hate marketing in general. Although your blog is technically one of your inbound channels, it needs the marketing luster other channels possess. Blogs are a place to share ideas and encourage conversation. This is where many businesses show their personality.
Your blog has legs
Your blog content can also be repurposed in different locations and ways. A blog, for example, can boost your social media efforts. This information can be shared on all your social media channels if you create value for customers. If that’s not an essential piece of the social media puzzle, then it might indicate that the content that you are currently sharing is off-target.
Well-written blogs can help your sales process
Can a blog be used as a source of referrals? Absolutely. It could lead a reader to your business. Customers are always looking for solutions. Ideally, your blog should discuss unique solutions to your industry. A lead may be nudged to sales qualification by creating valuable content and monitoring the comments.
Blog regularly to increase traffic on your website
Google will give you more credibility if you have a blog. It is also essential for those customers who don’t know you but are searching for your services or products. This is not an appeal to quantity over quality, even with the changes made by the new Hummingbird algorithm. Even though Google will soon remove keyword data, blogging regularly will make you more popular and help your site appear in organic searches.
You can see many ways a blog will benefit your business. Join the blog train, but today, it’s more like a locomotive. A bandwagon implies a fad or trend. Blogs? Blogs are here to stay. The longer you go without, the more customers will start to wonder.
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