Do You Need A Website Redesign

It’s a big job to redesign a website. Though challenging, it’s a popular topic that we’ve

Redesigning a website is an entirely different thing. You might benefit from copying the inbound marketing success of your competitors. Although everyone loves something shiny and brand new, the luster quickly wears off. You’re also playing a game in an endless loop if. You redesign your site every time your competitor does.

Inbound marketing is one area where you should focus solely on the performance of your website. Does your last redesign do what you wanted? Does it generate more leads than the previous version? In that case, keep going. Instead, you could try to increase the size of your landing pages and premium content. the competitor redesigning their website may be doing so because their sale process doesn’t work on their site. In that case, it’s your competitor who is behind you. You’re ahead by default.

We are redesigning because the upper management told us to

This is, unfortunately, a design reason that you may not be able to control as a marketer. Although many executives may not be in the best place to make such decisions since they aren’t involved in day-to-day marketing operations, they still often have the final word. Like many, they’re attracted by the shiny and the new. You can only appeal to numbers (if your sales goal is met, of course).

You’ll have the metrics you need to convince your company’s upper management that a redesign is not necessary if you use the right software and analytics dashboards in conjunction with the site. You can then make a convincing pitch to the upper management of your company. A CEO loves nothing more than a shiny, new product.

Let’s redesign to have a sleeker appearance

There are more white space. Lines that are extremely clean. It’s something that has never been done before. These are great ideas. Shoot for the stars if you need to redesign your website.

But only some websites have to be an innovative work of art. This isn’t what most businesses require. You want to strike a balance, just like with any design. The purpose of your site is to convert customers.

If you are having success, there is no need to change the design of your website. Many appreciate beauty, but most customers want a simple user experience. A sleek design will not outweigh strong content if premium offers are not strong enough.

Measurable sales targets must always measure your site’s performance. Even if you don’t reach your goals, there are still ways to improve. Search engine optimization, inbound marketing, and content can all help increase sales. If these are not working, they should be addressed before attempting a redesign. You can, in other words, put lipstick on a pig. Remember: It’s still a piggy.