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Why are marketing tools essential
There are a lot of tools to assist with online marketing in today’s digital age. Digital marketers must be able to use the most effective tools available to keep up with current trends and changing client needs. Marketing experts must manage multiple online campaigns while keeping track of numbers, monitoring ROI, and staying updated with the latest developments.
Depending on your background in digital marketing, you may have favorites or some experience with the most common online marketing tools. If it’s been a while since you’ve looked at all the options available, we would like to share some of our favorite tools with you. Here’s our list of the must-have tools for digital marketing in 2018.
The Best Tools for SEO Marketing
It is challenging to stand out in a world with over one billion websites. It would help if you had a great idea, quality content, and a strong search engine optimization strategy to be successful. You can increase your website traffic by using SEO. It will also help you inform potential customers about your business and its offerings. Here are the two most effective digital marketing tools to use for SEO.
SEMrush
This all-in-one digital marketing tool can be beneficial. SEMrush allows you to create optimized online content while also gaining a better understanding of your competitors. This powerful tool will enable you to track your competitors’ keywords, discover trending content, and find industry experts who understand how to manipulate the system. SEMrush allows you to track your SEO rankings, generate ideas for increasing website traffic, perform a technical SEO review, identify the best keywords for marketing campaigns and ads, and research new, trending words for your online SEO strategy.
Moz
Moz is an excellent tool for content marketers who want to use SEO. Moz offers unique features such as MozBar. This allows you to quickly view the keywords of any website, check out the new content they’re creating, verify authorship, measure your content’s effectiveness, and look at on-page SEO metrics. All this is available in a user-friendly platform. Moz’s exclusive Moz Keyword Explorer allows you to research keywords and check your business listing. Their brand new Link Explorer is perfect for backlink analysis, competitive research, and link building. It can also be used to identify potentially damaging links.
The Best Content Marketing Tools
Today, most online marketers rely heavily on content marketing to drive their business. How do you choose what content to use and where? Many tools can make your life easier.
ClickFunnels
A sales funnel is used by almost all companies today to evaluate their online presence and marketing strategy. Your sales funnel tracks website visitors’ paths as they become qualified leads. The funnels that your customers use to become qualified leads can be used to improve your bottom line. ClickFunnels can create membership, auto-webinar, and hangout sales funnels. It also allows for email integrations and A/B testing. Its various features make it an excellent tool for creating online content and analyzing its effectiveness.
With this tool, you can create a sales funnel focused on conversions and your specific offerings within minutes. Content templates make the process easier. They allow you to design and customize online pages that fit your products and services. These templates work because they are based on the successful practices of other companies.
Unbounce
A landing page in digital marketing is a page you create on your website to receive traffic generated by a specific marketing campaign. Landing pages encourage visitors to perform a particular action, such as completing a form, making an online purchase, creating an account, or downloading information. Unbounce provides users with a drag-and-drop editor and dynamic text substitution to create customized landing pages that match the specific messaging of any campaign.
The tool allows you to create these pages in minutes without a lengthy back-end process. Their process also helps you make better landing pages to provide a better user experience, boosting your AdWords quality score, lowering your cost-per-click, and getting you better ad placements. You can test the effectiveness of your landing pages and get instant recommendations on how to improve conversion rates.
BrightEdge
To create customer-focused content, marketers must choose the most popular topics or search terms and optimize them to be visible to the target market through SERPs.
BrightEdge Smart Content combines the best SEO, artificial intelligence, and content marketing to produce high-performing content. The content adjusts, resulting in better discovery and increased visitor engagement. BrightEdge is a solution that integrates search intent discovery, content optimization, and performance measurements.
The Best Tools for Social Media Marketing
Almost every brand today has an online presence. Most companies have more than one. Facebook, Twitter, and Instagram are now where businesses are conducted, consumers are built, products are advertised, and sales are made. Companies are under pressure to maintain a consistent and frequent media presence. Many tools can be used to make social media marketing more accessible and more profitable.
GAIN
With GAIN, you can manage multiple online accounts easily. It automates the collaboration and approval workflow. Notifying the right people and following your timeline will help you gather client feedback and move the content approval process. You can manage unlimited social accounts, brands, and posts for a low monthly price. This includes unlimited approval rounds, unlimited images and videos, and unlimited storage. With one app, you can create social accounts, schedule content, invite collaboration and approval, and edit content. This tool is so powerful that it’s also available in an Enterprise version.
AdParlor
Are you looking to use Facebook ads in your business? AdParlor offers a complete Facebook advertising solution. AdParlor offers creative and auditing services, as well as digital media buying. Let their experts manage all aspects of your marketing campaign, from strategy, creation, reporting, and optimization. AdParlor is a proven partner with the most important media platforms in the world. They specialize in media buying and have a unique creative management approach that produces hundreds of thousands of images and videos.
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