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We are a team of marketing consultants who live and breathe automation software. As such, we have become well-versed in the pros and cons. Please continue reading to learn about our marketing automation platform review.
How to Choose the Best Marketing Automation Software
You should know where your business could be improved and how to improve it. A large ecommerce business has different needs from a small, local service-based firm.
Consider the following questions as you browse the available software options:
Does the tool offer CRM functionality if required?
Will your CRM integrate with the platform you currently use?
How many emails per Month will you send? How many emails will you need to send now – and when your business grows?
How will software help you achieve your goal of generating leads?
How would you rate the customer service and support for CRM based on your desired level of technical support? Does it offer 24/7 support?
How much data can you share about Email Marketing or other features?
How many users can marketing automation software support based on its pricing?
It is essential to know what you need from an automation tool. You must know the features and outcomes you want. It will:
You can make a better decision if you know what to search for
You will enjoy more long-term profits as you have chosen the best software for your brand’s needs.
Reduce the likelihood of having to switch software too soon.
Let’s look at the best tools for marketing automation to help you grow your business.
The Best Marketing Automation Tools
If you use a shopping list, your overworked mind will be saved at the grocery store.
This comparison of marketing automation narrows down the best options.
MailChimp
MailChimp is a viral email automation tool. It has an excellent reputation and high ratings. Over 7 million users trust MailChimp (yes, a million!). MailChimp, the world’s most significant email marketing automation software, is used by over 7 million customers (yes…million!
Pros:
Prices start at $20 per Month.
Capterra has given it an overall rating of 4.5 stars.
You can try it for free.
There is a free version.
Con:
The main focus of this email marketing automation tool is email marketing. If you are looking for a robust tool that can also cover needs related to social marketing, website visitor tracking, or e-commerce, then it will not meet all your needs. MailChimp is a robust system that has many integrations. It can also be combined with other options.
HubSpot
HubSpot has a great reputation for its robust service and excellent customer service. HubSpot is software for inbound marketing that’s great for:
Blogs and content creation
Social media can help your brand be found online
Converting prospects with landing pages, analytics, and more
You can choose between two different tracks: Sales Hub or Marketing Hub. Sales Hub
Try their CRM for free.
You can request a sales or marketing software demo by clicking here.
Ontraport
Ontraport allows you to map and visualize your marketing automation workflows at a very high level.
Ontraport is a system that can handle many different needs.
Ecommerce
Email marketing
Marketing automation
Marketing tracking
There’s much more
The price is determined by the number of users, contacts, and emails sent per Month.
Ontraport can be contacted directly for a quote on yearly pricing. Get up to 18% off when you sign up for a year. Call 855-ONTRAPORT.
GreenRope
GreenRope CRM is dedicated to driving leads and conversions. It is known for its simple-to-use user interface.
Greenrope’s website states that average users increase their revenue by 75% over 12 months.
The perk from GreenRope: Do you use marketing automation software? They will assist you in transferring data for free.
InfusionSoft
This cloud-based platform combines marketing automation, CRM, and ecommerce into one system. InfusionSoft offers 24/7 live support and is an excellent service day or night. The system allows you to:
Emails AND phone calls, as well as other contact behaviors, can trigger emails
Pre-prepared templates
Send personalized communications automatically
Create landing pages using the same platform that you use for your CRM and email marketing automation
You only pay for what you use. It’s pretty cool.
InfusionSoft’s software isn’t the most intuitive. It has a steeper learning curve than other marketing automation programs.
Get a free demo to see the current pricing.
Hootsuite
Hootsuite for social media marketing automation is an easy-to-use tool. It is also great for streamlining social media and content.
Postings to social media can be scheduled.
Monitor social analytics
Keep up with the latest topics in your industry.
Integrate with over 250 platforms like Constant Contact, Slack, and Dropbox.
Perk: Start free. You can have up to three social media platforms and receive up to thirty scheduled monthly messages for one user. You can upgrade at any time. Plans start at $19 per Month.
Cons: This tool is primarily focused on social media tracking and scheduling. This may not be the best choice if you are looking for a robust tool that can also cover needs related to website tracking or ecommerce. It can also be used as a complement to other software.
Salesforce
Salesforce is perfect for businesses that want to grow and who will add new needs as their business evolves.
Start with the $25 plan. Upgrade to more powerful options as you need to add users or ecommerce features.
Pardot By Salesforce
Are you a B2B company? Pardot, the Salesforce B2B Marketing Automation App, is available. Power Digital and ADP are both using it. Pardot’s website features what customers of Pardot have said:
Increase of 63% in Website Leads
Marketing productivity increases by 40%
Email subscribers increase by 40%
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