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Looking for ways to improve your paid marketing strategy? You want to expand your business and reach out to new audiences. TikTok Advertising has taken the world by storm. It helps brands reach content-hungry audiences.
TikTok will surpass 1 billion users by September 2021. This is why you should use this platform to increase brand awareness, grow your audience and improve the overall performance of your brand. TikTok is an excellent platform for your brand if you consider a few factors. This post will help you identify if your brand would fit TikTok well.
Is TikTok suitable for you based on your vertical
Before utilizing TikTok for paid advertising, you should determine if your brand can advertise on TikTok. Many verticals can promote on TikTok, but some cannot due to industry entry policy. Verticals that work well with TikTok are, but are not limited to, E-commerce; Clothing & Accessories; Food & Beverage; Personal Care, and Makeup & Beauty. Brands prohibited or not working on TikTok include Energy, Home Furnishings, and Cannabis.
Before investing valuable time and money into TikTok advertising, it is highly recommended that you determine if your brand aligns with TikTok policies. Your TikTok ads could be rejected if you do not identify yourself. You may also be banned from using the TikTok platform.
Target your audience and product
TikTok’s 140M US users open the app an average of 19 times daily. They spend 85+ minutes on average each day. This audience is large and enjoys TikTok because of its immersive experience. However, most TikTok users fall between 18-24 years of age, followed by those aged 24-34. Ask yourself, “Is my product right for TikTok?” And “Will I reach the best audience on TikTok for my brand?”
TikTok may not be the best place to invest if, for example, a brand targets an audience of 50+ year-olds. TikTok is not the right platform to support if you’re brand caters to an older demographic. If your brand is geared towards a younger demographic, TikTok would be your best platform. Brands can reach TikTok-only audiences, as 47% of TikTok’s users are not on Instagram, Facebook, or Twitter.
TikTok is a creative platform
Creativity should be tailored to the platform’s unique features and align with the native TikTok experiences. Avoid overproduced content that looks as if it was shot with a high-definition camera. Instead, opt for creative that appears to have been shot right on your iPhone! TikTok is not the best option for your brand if you need to be creatively involved and oppose using UGC.
Enhance credibility with an organic presence
A solid organic presence on TikTok helps to build a brand community. It is almost necessary for an organic company to be a vital component of a brand’s performance on TikTok. Credibility and trust increase when a brand’s profile is carefully curated and creatively aligned with TikTok’s best practices. Brand awareness also increases.
It is important to note that TikTok’s organic presence and paid-for advertising complement each other. When a brand is well-known, Spark ads can be used. Spark ads (boosted posts) can be leveraged when a brand has a solid organic presence.
Your ideal marketing strategy is just a click away now that you know to determine if your brand will work well with TikTok. Take advantage of TikTok Marketing with our Digital Marketing Services.
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