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You have worked hard to build your business. You’ve worked hard to build your business. Now you want to hire digital marketing experts who can help you spread the message.
What qualities should you be looking for? What should you ask? What are the best ways to determine if an agency is reputable?
Discover the top nine qualities of a successful partnership.
Qualities Of A Good Marketing Agency
1. You Understand Their “Why”
The best internet marketing agencies are intentional.
As your partner they should begin with a strategy session so that they can get to know how you define success. Understanding the story of your business, its mission, goals and audiences will help you make better decisions.
If they do not share your vision then the work will be ineffective.
Search for an agency that prioritizes asking questions, performing in-depth audits, analyses, and researching your business and its competitors before work begins.
2. They Are Adaptable
Marketing is never static. In fact, Google Core updates and the switch over to an entirely new analytics tracking (GA4) by 2023, your team needs to be flexible.
3. Research Is A Time-Consuming Process.
Successful marketers are those who have a desire to learn.
To stay abreast of industry trends and news, your agency should have a culture that is curious. Here are some questions you can ask your digital agency to determine if they are passionate about learning.
- What news sources do you use to get your information?
- What are the most influential people (SEO, PPC or Content Writers and Designers) in your field? Who are the people you look up to?
- What marketing experiments are you currently running to test your success?
- What recent changes has your agency experienced in the industry?
- What is something that you have learned about Internet marketing in the past month that surprised you?
4. Competitor Landscape Knowledge Is A Key Skill
They should not only be interested in the industry, but also the competition. Here are some questions you can ask your digital agency about your competition:
- What keywords do my competitors bid on?
- What is the average Google Ads budget of my competitors?
- What are the biggest competitors of mine in terms traffic?
- How often do my competitors post content?
- What sections are on my competitors’ sites? (blogs and eCommerce, podcasts, products, services, etc.)?
- What social media channels are my competitors using?
- Do they run both organic and paid-for social campaigns?
- Do my competitors run paid social campaigns or just boosted posts?
5. Innovative And Custom Solutions Are Proposed
After they have analyzed your company, your industry, and your competition, it is time to determine the best solution for you.
Your agency should give you detailed recommendations backed up by data and research.
You can trust the work of a good internet marketing company because they are experts in their field. They should be driven by passion and work hard to create a creative, customized strategy for your business.
6. The Reporting Is Detailed & Results Are Communicated Clearly
A good marketing agency should have a keen eye for detail, be transparent in their reporting and communicate clearly the results.
It is not enough for marketers to just do the work. They must examine it in depth and identify other optimizations to ensure marketing success.
Your agency may initially appear to be critical. This is a positive thing.
Their insights help you realize your true potential, and create the best possible marketing. They want you to present yourself in the best possible light to your clients.
Sometimes the data being tested can have surprising results. These insights, whether they were as you had hoped or a completely different result, will help you decide which parts of your strategy you should keep and which you should change.
Is a key skill for a marketer. It allows them to analyze data, interpret it in logical terms, and make suggestions about the next step.
7. The Full Range Of Services They Offer
You’re not hiring just one person when you hire a full service Digital Marketing Agency in Australia. Instead, you are hiring a group of professionals. You will have access to specialists in every department, including website development, graphic designing, search engine optimization, social media marketing, email marketing and pay-per click advertising.
What if you could sum up everything in one word?
We mentioned in the introduction of this post that it is important for everyone to be on the same page, and aligned, with the vision, and the “why.” They are your partner, after all.
Search for a marketing agency with all these services available in-house. It simplifies things by giving you a single point of contact to handle all your marketing needs. This ensures brand consistency, from fonts and colors to tone and content.
When an agency works well together, it will work well with you.
8. You Take Responsibility
A good marketing agency must be accountable for its work, results and marketing strategy.
- Are they innovative and custom-made?
- Does their brand have a consistent color and tone throughout?
- Does the content they produce demonstrate their expertise?
How they promote their own businesses is a good indicator of how they’ll market yours.
9. They Act With Integrity
We want to emphasize the final quality that makes a great marketing agency: benevolence. It is important to be able to see beyond yourself to others’ needs. Are they honest in their job and beyond?
You should trust their methods and they should only use white-hat tactics. Even when things don’t go as planned, they are transparent and honest about the results.
They Use AI Tools Responsibly , and See it as a Marketing Strength. They Use AI ethically as a tool and not a substitute for hard work.
Their selflessness also extends outside of their job. they invest in their community they host charity events and provide a voice to other local business leaders.
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