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It was once an online bookshop; it is now a technology innovator who seems three steps ahead of its customers. Technology is above our heads. Customers don’t care if they don’t understand technology. The new e-commerce experience is a bit more personal than the face-to-screen interaction.
What is Amazon Go, and how will it affect consumers and sellers? Amazon Go allows shoppers to see, touch, and place products into their shopping bags while Amazon Marketing Services gather information. Although shopping occurs in person, data collection is similar to e-commerce. This is ecommerce in a whole new light.
Amazon’s Market
What does this mean to marketers? What does this mean for consumers? Privacy is a major concern for all users. How much data is collected from the shopping experience? Amazon says that physical-to-online retargeting will not be used immediately. All marketers know that this type of advertising will be very useful in the future. Although the concept may seem creepy initially, wouldn’t it be better to receive relevant and useful ads?
Marketers predict that in the future, they will be capable of taking data, such as “who grabbed the product and returned it to the shelf” and “how much time did the shopper spend contemplating their purchase.” This is a very useful tool! These shoppers were interested in the product, and if they were reminded about it through advertising, they might be more inclined to buy it the next time. It is a more in-person version than click-through rates.
Brands must use paid social across multiple platforms, whether Amazon, email, or other large online platforms. Marketers can use discount marketing to send coupons to customers who have touched the product but have not purchased it. The point of purchase of products may also be an advantage.
While in a rush, an excited buyer may be more likely to add an extra item to their bag before they have time to consider the additional expense. This has been true for many decades. However, because the customer won’t see the cost on the cash register, POP products can be much more expensive. We are all excited about the possibilities of reaching potential customers.
Amazon Go Marketing
The marketing industry is becoming more complex as companies and marketers have access to more data. A strong targeting strategy has become even more important. Going outside the box to create creative advertising is more important than ever. Brands can tell when a consumer has placed a product on the shelf even while they are still in the shop. Brands can use this information to create a quick-response strategy, sending messages or advertisements to consumers before they leave the shop. Send them suggestions for complementary foods when an item is placed in their bag. Brands can give the impression that they’re right there with their customers. Amazon Go offers a brand-new shopping experience to both brands and consumers.
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