Laurie J. Foster – Page 3

Digital Marketing

Google Streamlines Models of Attribution: What Advertisers Should Know

Google’s platform is always pushing for more automation and less autonomy from advertisers. This push to adopt newer, “simpler” features often means discontinuing ...

By Laurie J. FosterDecember 28, 20230

Digital Marketing

What is the best TikTok app for your goals

96% agree that businesses that wish to succeed must continue to invest in social media. The question is not whether you should have ...

By Laurie J. FosterDecember 28, 20230

Digital Marketing

How to Write an Effective Creative Brief for Any Project

You’re probably familiar with the difficulty of transforming abstract ideas into measurable plans. A well-written brief can help. A creative brief is more ...

By Laurie J. FosterDecember 28, 20230

Digital Marketing

Ways to Use AI for Holiday Marketing

To say AI has grown in recent years would be the understatement of the century. A few years back, AI was largely a ...

By Laurie J. FosterDecember 28, 20230

Digital Marketing

Benchmarks of Facebook Ads in 2024: New Data and Insights to Your Industry

Facebook is the most popular social media platform. It has over two billion active users every day. Facebook ads are still a popular ...

By Laurie J. FosterDecember 28, 20230

Digital Marketing

How to Break Into the Digital Marketing World As A Student

Students are often given conflicting advice about how to succeed after graduation. Here are a few tips on how to get started in ...

By Laurie J. FosterDecember 8, 20230

Digital Marketing

Do’s and Don’ts for Holiday Parties

Last week, I went to ‘Mingle Bells.’ It was a great event with some of my PDM favorites. The event, themed tropical holidays, ...

By Laurie J. FosterDecember 8, 20230

Digital Marketing

Four Digital Marketing Metrics that Every CEO Must Pay Attention to

We have the privilege of working directly with CEOs, CFOs and CMOs. These executives often ask me what high-level metrics we should be ...

By Laurie J. FosterDecember 8, 20230

Digital Marketing

Future trends and predictions for digital marketing

Digital tools have accelerated marketing evolution. Digital marketing was dominated by omnichannel optimization and the Internet of Things. Businesses must adapt as reality ...

By Laurie J. FosterDecember 8, 20230

Digital Marketing

Stand out online this Holiday Season

The holidays are fast approaching. Holidays can be an important time for businesses. If you can make your brand stand out amongst others, ...

By Laurie J. FosterDecember 8, 20230

Google Streamlines Models of Attribution: What Advertisers Should Know

What is the best TikTok app for your goals

How to Write an Effective Creative Brief for Any Project

Ways to Use AI for Holiday Marketing

Benchmarks of Facebook Ads in 2024: New Data and Insights to Your Industry

How to Break Into the Digital Marketing World As A Student

Do’s and Don’ts for Holiday Parties

Four Digital Marketing Metrics that Every CEO Must Pay Attention to

Future trends and predictions for digital marketing

Stand out online this Holiday Season

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