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Companies worldwide have been looking for ways to streamline workflows, reduce repetitive tasks and focus on what matters most in business development. Restaurants and manufacturers use automated equipment to increase production. But can automation help a digital agency streamline its lead-generation process?
This article contains the answer to your question.
Discover different automation strategies to help you focus your efforts on your client’s marketing instead of your agency’s. Why and how?
Do you need help with these?
Take a minute to review the workflow of your digital agency. Identify the areas where you can improve. The top obstacles agencies encounter in their daily battle to retain and gain clients are here.
Leads are generated, but most of them need to be qualified.
Your agency needs help building trust and brand recognition.
Your team spends hours on SEO tasks, and you need help to rank for relevant keyword phrases in search results.
You cannot keep up with regular follow-ups because the outreach process is time-consuming.
You will not have time to do other things if you are busy managing your clients.
Are these symptoms familiar to you? You may have identified a deficiency within at least one area. This is a sign your marketing agency requires automation to improve the lead generation process and regain valuable time for your team. Continue reading for tips and instructions.
Lead automation strategies by agencies
How to get and keep qualified leads without having to work hard.
Leads of high quality
The bare traffic is just a vanity measure; the audience you are targeting with your marketing efforts is what matters. It would help if you only catered to the people likely to become clients. This may mean reducing traffic volume.
It’s a full-time task to identify and reach out to quality leads. Some solutions can help you to do this hands-free.
Create a client persona before you begin generating leads automatically. Ensure all of your lead-acquisition efforts align with your target audience’s preferences and needs.
Automating processes is possible once you have data:
List your agency on a hub like Digital Agency Network. This is where your ideal clients search for solutions to their challenges and problems. Your agency’s presence in a corner that caters to a specific niche will help you attract new business. DAN is visited by more than 290k companies looking for agencies every month. It’s no wonder it has become the primary lead acquisition channel for digital agencies worldwide.
Lead scoring can be automated to separate the best leads from others without having to analyze their initial behavior patterns. Sendinblue, SALESmanago, and other tools will allow you to skip the identification phase and move straight into nurturing potential clients.
Trust is the key to building trust
You need to be able to differentiate yourself from the competition. Social proof is the most powerful way to achieve this.
You can gain more clients by gaining the trust of your customers. Although personal recommendations are best for those you know, 70% will also trust recommendations made by people they do not know.
It’s essential to collect online reviews:
Send your clients a time-triggered automated email and ask them for a review on your Facebook or Google My Business profile. Email automation can be done using Hiver or Intercom.
Distribute reviews automatically to different channels. Your potential clients are checking the credibility of your agency in multiple places. Some clients may need access to your Google My Business or Facebook profile. It’s essential not to ignore any source of lead generation. Arrival, for example, allows your clients to quickly post a single review on all of your review platforms.
Ranking for relevant keywords
You can achieve top search results by doing two things if you are a digital marketing agency in Philadelphia.
To rank for the keywords you want, you can hire a content marketing expert with extensive experience in SEO. They will produce and support tons of quality content with extended link-building activities. This is a great way to achieve top rankings on Google, but it will take months.
There’s a way to get your agency on Google rankings quickly. You can list the agency in directories based on location and rank among the top three in your chosen keywords. DAN is an example.
DAN is a top-ranking search engine for the keyword “digital agency Philadelphia.”
You can place your agency on the DAN digital agencies ranking in Philadelphia for a fixed fee much less than a content marketing salary and high-quality direct leads directly to your website. This is a wise investment!
Speed up outreach
Lead acquisition is most often achieved through outreach. According to a LinkedIn study, 62% of marketers say LinkedIn outreach generates leads.
It’s a lot of work, but the results are impressive. It’s essential to automate some of the outreach.
You can send automated (and personalized!) messages and follow-ups to prospects. Follow-ups and notes are available in a variety of solutions. LinkedIn’s Sales Navigator (also known as Zopto), Expandi, and LinkedIn are most recommended.
Retaining clients
Even the most automated processes for lead generation will only help you save time if your client retention efforts are addressed. You don’t want new leads to be generated repeatedly because your current clients leave but because you want to grow your agency gradually.
You can automate the following parts of customer retention:
Automated Social Media Reporting can be an excellent solution for teams who spend hours manually preparing reports on social media performance every week or each month. Schedule computerized reports that include key metrics and are sent to clients or other stakeholders via email.
You can automate the process by collecting customer feedback and identifying needs, preferences, and obstacles. Online surveys can be used to streamline the process.
Automated win-back email campaigns can help you win back clients who have fallen off the radar. Send an automated email three to two months after completing the project to ask your clients about their challenges. Also, summarize how your agency can assist.
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