By 
Are you satisfied with being a ‘good enough’ digital marketer? Happy to call yourself a specialist while remaining mediocre? Well then, fair digital marketer, this article’s not for you.
Are you, on the other hand, serious about pursuing excellence? Do you strive to be your best, most creative, and most amazing self? Are you not afraid of standing out, being unique, taking risks, and defining a new and unstoppable standard for your specialist area?
We highlight the top 4 expert digital marketers you should follow, learn from, and occasionally emulate.
Study their success stories and get ready to be inspired…
Content Marketing Expert – Jon Morrow
Jon Morrow is a blogger extraordinaire, programmer, marketing strategist, and expert speaker. He founded Boost Blog Traffic and has blogged for numerous well-known digital marketing sites, including Copyblogger – one of the world’s most popular and best-loved blogs.
If ever there was an inspiring digital marketing story, it’s Jon’s. In 2006 Jon was hit by a car and broke his leg in 14 places. With plenty of time to think, Jon realized he was ultimately dissatisfied with his job. And so he did what so many dreams of and yet so few are brave enough to do – quit. No job lined up, no grand plan – just a looming notice period and a relaxed notion of ‘Maybe I’ll be a blogger.’
However, there was no maybe in Jon’s determination – nothing but certainty in those 8 am to 11 pm shifts he spent writing, reading, and connecting with other bloggers. He now lives in his version of paradise and dedicates his writing to inspiring others to find theirs. Love to blog but lacking in motivation? Just read Jon’s story: ‘How to Quit Your Job, Move to Paradise and Get Paid to Change the World.’
You’ll love Jon for his sheer passion and understanding of human emotion. You see, Jon is enigmatic – he does exactly what every content marketer should do – he thinks of his audience first and speaks to his audience always. If there was ever a digital marketer to incite passion in the most cold-hearted and passive readers, Jon’s your man.
I’m convinced that content marketers often underestimate the value of getting to the heart of your audience’s problem. Sure, you cite empathy as important when asked, and maybe you’ve included it in your content strategy, but you’re still creating boring, uninspired, and formulaic posts that miss the mark and your reader’s heart.
That’s the beauty of Jon: he turns an abstract and often-talked-about idea into reality. As a content marketer, he gives you an example of the quality you should aspire to reach. Instead of suiting himself, Jon suits his audience. And then he gets paid with visitors, shares, and a ready-made community.
Insanely Inspiring Post: How to be Unforgettable
Social Media Expert – Jeff Bullas
Jeff Bullas is a social media marketing blogger, keynote speaker, digital strategist, consultant, and best-selling author. An impressive man, Jeff has many social media accolades under his belt. Amongst them? He was ranked #8 on Forbes ‘The World’s Top 40 Social Marketing Talent’ in 2014, voted the #1 ‘Content Marketing Influencer Globally’ in 2014, and was listed by Forbes as one of the ‘Top 50 Social Media Power Influencers in 2013.
Jeff’s story should give you a bit of get up and go – he was unemployed, going through the middle of a divorce, 50,000 dollars in debt, had just closed a business, and had some time on his hands. After reading a few marketing books, he became passionate about social media marketing and started a blog. Jeff found that blogging offered him many psychological benefits that helped him overcome difficult times. And he was fortunate enough that his passion resulted in a profitable business.
You’ll love Jeff for his understanding and insights. Jeff is a social media superstar with in-depth knowledge of its workings – he understands how the human mind responds to social media messages and content marketing, and his advice is always human-centric.
You can look forward to in-depth how-to articles with actionable and easy-to-understand advice, useful social media stats, lists, and advice. Jeff’s blog posts contain some unique ideas if you’re low on budget and relying on organic tactics to help you achieve reach and gain leads.
Insanely Inspiring Post:10 Ways to Create Contagious Content for Your Social Media Marketing
SEO Expert – Rand Fishkin
Rand Fishkin is the founder and former CEO of one of the world’s fastest-growing software companies – Moz, co-author of 2 SEO books, and co-founder of Inbound.org Rand, one of the best-known search marketing specialists in the world.
With just two classes away from graduating, Rand dropped out of college to start his start-up – a small agency that did consult around website building. He contracted some other consultants to help him with the SEO, but the company was doing a terrible job that Rand decided to take the project upon himself.
Plagued by expenses, the business was plunged deep into debt. But instead of giving up – in true Rand fashion he persevered and set up the SEO Moz blog. Rand admits he set up the blog to help him with his financial problems and learn SEO (which he claims he was struggling with and found very challenging).
Comments