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It would help if you created landing pages to maximize your business’s lead generation. These pages should promote your offers while capturing relevant customer information. Many companies put landing pages on the back burner when creating a great offer. A high-quality request may be necessary, but the landing page is vital. It is a risky move for companies to ignore it.
Know your audience
It doesn’t matter if your landing page does an excellent job presenting the offer if you don’t promote the right offer or if a user thinks that the offer you’re upgrading to them personally isn’t valuable.
Take action by clicking the header
Subtlety is not a virtue in Inbound marketing. Declare the action you would like your user to take. This statement should begin with a verb such as “Download” or ‘Read’ so that it is the first thing the user sees when they access the landing page.
Offer the value of your offer
Test your landing page by asking the “What’s in it For Me?” test. Users will ask themselves this question when deciding if it is worth downloading your offer. It is okay if users decide that your request is not worth their time if you don’t clarify what they can expect from downloading the offer on the landing page.
Format the page so that the value stands out
Your landing page should be designed to draw the eye to your core value statements. Bullet points and bold text are both effective. Users are likely only to read some of the content of your landing page. Include the essential info in 3 to 5 easy-to-read, bullet-pointed points to ensure your potential leads get the message.
Include a graphic
Even before users have read the content of your landing page, a graphic can communicate the offer’s nature. A screenshot, such as a cover page from a whitepaper or a slide in a presentation, will help users visualize what is being offered and make it easier to decide whether they want to download the offer.
Add a higher call to action in the sales funnel
If you have a visitor on your landing page and want to move them forward in the sales process, adding an extra offer is a great way. If your landing page offers a consultation, you could also provide a checklist of best practices. If a user is interested in your offer, they will want to see another one. So offering them both on the same landing pages makes sense.
Create customized social sharing links
Your landing page users can be your biggest advocates. People may be compelled by your offer to share it. Add customized social sharing buttons to make it easy for people to share your request. This can increase your reach without much extra effort.
Remove any content that could distract attention from the offer
The landing page should only focus on the request. Take out anything competing with the demand for attention, such as menu navigation and other unnecessary links. The user should only have to fill out the form.
Use the appropriate number of fields
Don’t ask your sales team for more information than you need. Long forms with many fields can intimidate users and result in fewer offers being downloaded. A shorter form, which users can quickly fill out, is ideal. Keep your records at seven fields or less.
After the download, thank the user
The fact that a user has downloaded your offer is a sign of progress in your sales funnel and your relationship with them. Thank them for trusting your company by letting them know you appreciate it. Simple thank-yous can keep your customer relationship on the right track.
Follow these simple steps to create a landing page that gathers the information needed to move on to the next stage… a new client.
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