Ad fraud shows no signs of slowing. The latest data shows that EUR120 Billion will be lost by businesses in 2023. Even more alarming ...

But, like any other marketing strategy, tracking your social media marketing campaigns and the associated ROI is much needed to determine their effectiveness. ...

Fact: People prefer to buy from other people, not from businesses You’ve likely heard this phrase before but don’t know what it means. ...

Have you ever surveyed your customers only to be disappointed with the results? It wasn’t that the feedback said something you didn’t like ...

2023 is the perfect year to start your career in digital marketing. LinkedIn reports that 5 out of 10 jobs posted on their platform are ...

Marketers face a bleak future as more people use ad-blocking software to block out unwanted ads. Content marketing is the silver lining. There ...

Copywriters are an uncommon breed of freelancer. We are not only experts in marketing but also human psychology. This allows us to market ...

You can’t expect people to buy your products if they are unaware of your brand’s existence. Brand awareness is designed to help people ...

Digital marketing has become more competitive. Most of these businesses, which could not attract customers through traditional methods due to global lockdowns, turned ...

Artificial intelligence is a threat to the design industry Artificial Intelligence (AI) is changing the face of design as we know it. It’s ...