The term “cord-cutter” is used a lot in the streaming age. Cord cutters are those who have switched from cable to streaming only. ...

The cord-cutting phenomenon is not harmful to cords. However, cable and satellite TV providers have taken a big hit. Millions of Americans say ...

You may have spent all day binge-watching your favorite series on a CTV, a connected TV. If you watch TV on a device ...

The search engine optimization (SEO) world is always changing, and 2022 is already shaping up to be an exciting year for the industry. ...

TikTok is a social media app popular for its viral videos and fast-paced pace. As organic traffic grows, more brands flock to TikTok to ...

Marketing through an economic downturn While the US still isn’t technically in a recession, according to economists, brands should consider developing recession-specific marketing strategies if ...

Take it Personal Personalization will be a critical factor in marketing your retail shop in 2023. Your customers should feel that you are ...

Multichannel retailing was born as digital retail became more popular in the 2000s. Multichannel retailers sell and promote their products through traditional and ...

Introduction to Google Analytics 4 Google Analytics 4 (GA4), the latest version of Google’s powerful analytics platform, promises to give marketers even more ...

For effective marketing campaigns, it is essential to identify the right consumers and get them to take action. Modern tools and technologies are ...