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Stay in front or be left behind
Many businesses have been slow to adopt digital marketing despite its recent attention. Ciceron’s study found that, on average, only 25% of marketing budgets were allocated to digital strategies. Digital marketing is essential for effective strategies, but many businesses are left behind.
Why digital marketing
Digital marketing is crucial for the survival of any business. It’s in its infancy but is growing at an incredible rate. Businesses that use it can develop new marketing strategies with a solid, measurable foundation. Digital marketing has its avenues – mobile, social media, search, etc.
Mobile marketing is important, given that 91% of people always have their phones in hand (according to Forbes ). Facebook and Twitter, with 1.2 Billion between them, have a huge reach for digital marketing.
Fabian Saide of Red Efectiva Commercial Director told Transaction World, “You’re not going close a deal with a tweet, but business people in financial services want to know you are credible. This is one way to show we understand the industry”.
Staying on top of the game: Tips to stay in the know
Digital Marketing Publications
You will benefit greatly from staying up-to-date with the latest developments in digital marketing. Econsultancy, The Drum, and other resources are excellent for your digital marketing requirements. Check out the following resources for more information on specific marketing channels:
Search Engine Land, Search Engine Watch, Search Engine Land, Koozai, and PPC Hero are all great options for search marketing.
– Content marketing: Hubspot and Find My Blog Way.
Social Media: Social Media today ClickZ and Mashable.
Create a digital strategy
A solid strategy is important for any marketing campaign, but it’s even more crucial for digital marketing campaigns. Social media, mobile, and SEO are the main areas to concentrate on. You are using both desktops and mobile devices. Customer Minds offers a list of the best digital marketing practices.
Stay ahead of your competitors
Digital marketing is not the place to adopt the “just because others do it doesn’t mean that I have to” mentality. Now that you are directly competing with so many companies, it is important to optimize your digital strategy. They will if you do not. If they do it, they are stealing your clients.
Digital marketing is constantly evolving, so it’s important to keep up with the changes. Our Certificate of Expertise in Digital Marketing is available online. Learn more.
Increase your career performance and ROI by confidently driving and delivering digital marketing campaigns and strategies beyond the boardroom.
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