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Marketers must keep up with the changes in marketing and human behavior. This post contains a collection of digital marketing articles that are popular. It will give you a general idea of what the year is like.
Look at the changes in the marketing industry by 2022: the massive shift to mobile devices, which forces brands and companies alike to adapt to the increasing demand for consumer goods and services. They also have to change the way they view marketing platforms.
Videos in both short and long formats are everywhere. It’s not necessary to have a large budget to make videos. In recent years, writing content is no longer enough to keep up with the competition. The importance of visuals is greater than ever.
To fill the skills gap, CMOs are also trying to keep pace with future innovations in the marketing sector. Apps that are based on human creativity and innovative new technologies are continuing to grow.
You need to know your past to see where you’re going. If you have missed the best digital marketing articles of this year’s beginning, we have prepared a “Digital Marketing Articles That You Should Read in 2022” list.
Gleaning insights from information
Digital strategy is a process that’s constantly evolving. We strive to improve and be more efficient. Both push for higher ROI .”
Carol Forbes, from Flightpath, shares notes from the 4A’s Learning Academy conference that his team attended. This article explains four important points on improving client and agency collaboration.
Google’s “nofollow” Evolution
Google has announced recent changes to how nofollow links are rated. This is timely and has various implications, especially since 2019 marks the year that on-page factors will overtake off-page. At least, that’s the consensus among SEO experts.”
John Stefanidis explains in his article how nofollow works and what it all means.
How Data Might Blow Up Your Project Plan, and Why That’s a Good Thing
“We’ve all delivered projects over budget or late. The worst situation would be to deliver a product the customer does not value. It doesn’t matter if we are late or over budget if the project fails.
From Y Media Labs, James McAvoy explains data’s importance clearly and concisely. Data’s inherent nature can cause us to rethink our direction, disprove a hypothesis or make us realize we’re solving the wrong problem.
Ultimate eCommerce Guide to Conversion Rate Optimization
To positively affect your bottom line, every step of a campaign must be based on data. This is how top eCommerce brands make their decisions.
It would be great if doubling your conversion rates was as simple as writing about them. We’ll break down this difficult and complex process into small bite-sized pieces and give you some tools to help simplify it even further.
Mayple demonstrates how to improve conversion rates based on data. This article shows how you can increase revenue with A/B testing.
30 Brands with the Best Digital Marketing Campaigns
“It’s hard to implement a digital strategy that connects to your customer, increases brand awareness, and skyrockets revenue. But a great way for inspiration is to analyze what brands are doing in the digital world.”
It can be difficult to implement a digital strategy in digital marketing. However, if you want inspiration, look at brands making a buzz in this area. You can also analyze their strategies. You can find examples of how these strategies are used in this article.
Digital Marketing Trends for Tech: Putting Customers at the Forefront
“Tech companies often spend so much time on innovation and disruption of their products that they do not devote the same energy to their digital marketing efforts.”
Adobe Blog has a digital marketing article that we have included. Jill Steinhour offers tips for tech companies on becoming more consumer-centric and less B2B focused. She believes the consumer’s perspective can speed up tech and emphasizes data integration.
What Does a Strong Marketing Strategy Look Like
“After sixteen years of business, we have seen all manners of marketing experts and strategy consultants. We’ve combined what we’ve learned, which is the best strategy customers have ever seen.”
Ben Hirons is the founder and director at Due North Digital Agency. He shares a brief but very informative article about how to create a marketing strategy that will be compelling. Find out what you need to consider when creating your marketing plan, and ask yourself the correct questions. The video version of his article is also available. He shared some short videos in the article.
Natural Language Processing in Organic Search: The State of Play
Will BERT have a significant impact on SEOs in the area? I guess that it won’t happen immediately. This is a step in the right direction for Google to be able to use sentiment to improve their search results. But I’d be surprised if this was already happening.
Impression’s SEO content specialist analyzed the impact of Google’s BERT update and dived into the current status of NLP (Natural Language Processing).
What Is Lifetime Access & How To Understand It In The Digital World
We don’t understand the legalities of buying and selling digital products. This includes licenses, terms and conditions, and other legal documents. Many digital agencies and deal websites use Lifetime access.”
Dan Irascu is the Head of the Online Marketing Department for Mobiteam. He helps others find great tech services and good reads. In this article, he discusses the meaning of “Lifetime Access,” how to read it, and the pros and cons.
How To Start a Digital Marketing Strategy (That Gets Results)
“A digital strategy is the framework that your company requires to make the right decisions regarding strategic development and implementation..”
John Lincoln, CEO of Ignite Visibility, shares in this article a step-by-step guide on how to start online marketing for your business by creating a digital strategy framework.
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