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IT support companies have become increasingly important in today’s world. There’s also been a rise in the number of these companies. How can you stand out from the crowd?
This guide will cover five digital strategies to transform your website into a Lead Generation Machine and increase traffic to your site.
Content Marketing as a Strategy
You can use a wide range of content to increase your client base as an IT support business.
You can target questions your ideal customers ask before they buy, along with targeting phrases and keywords that colder leads might search for when fixing their technology. Then, you can entice these leads in by offering a compelling Call to Action or a great mailing list offer.
Your content will differ depending on whether you are targeting a customer looking for IT support for their technology or a business that needs IT support.
We’ll discuss keyword research later in this guide to determine the types of questions that your ideal customers are searching for.
Blogs and guides
Your content marketing strategy will include blogs and guides.
Potential customers will visit your website looking for IT support services for their business. They may not realize they require a full-time company to provide this support.
Consider the kinds of questions your customers may ask you or questions they might ask before becoming a customer.
These could include “My work PC won’t start ” or ” I have a problem with the Wi-Fi at the office.” These are simple questions, but they could be a sign that someone needs IT support.
These searches may include ” best business PCs ” or ” top office printer. ” These searches could indicate that someone is about to upgrade the tech in their business and might need ongoing support.
You can still use your blog to give recommendations and encourage readers to sign up for a tech support service.
If you are stuck for ideas, asking and answering the Public can be a good place to begin.
These websites provide a list of frequently asked questions in search engines based on keywords that you enter. These questions may not be perfectly phrased, but they can serve as inspiration.
Answer the Public already has a blog title for us.
What is Business Technical Support?
There are also multiple keywords that we may want to rank our service pages for. These include:
Small business tech support near me
Near me, I can get IT support for my business
Business Technology Support
You can also use your research to identify other topics you might want to focus on.
Infographics
Infographics can be used to simplify complex concepts. It’s a great way to share a tutorial showing how to do simple repairs on your own or explain the complexity of installing a computer in an office.
This infographic would be perfect for a guide on how to set up a server in your business. This infographic will help your readers understand your guide.
Incorporating useful infographics into your blog can help you get high-quality backlinks. When you share a great infographic with others, they will link to you in their guides.
This guide goes into more detail about backlinking.
Website and Search Engine Optimization-led Strategy
Your site plays a major role in your marketing strategy. Your digital marketing efforts may be wasted without a good site.
Your website should be your best salesperson. Remember this when adding unique selling points and calls to action.
Conversion Rate Optimisation
If you improve your digital marketing strategy, it will increase traffic to your site. You want to ensure that your website is optimized to convert this traffic.
Depending on where they are in the buyer’s cycle, you can use various methods to convert traffic to your site.
We suggest you have two CTAs for your main CTA: one for those ready to convert and another for those who want to know more.
They are great for people who are still unsure. There is no obligation; they will help your potential client move down the sales funnel.
Good IT Support CTAs
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CTAs for bad IT support
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It’s important to have your contact information on your homepage for those interested in converting. Add them in the upper right corner of your home page and make them clickable to call or email.
Your customers can find your contact information easily as the top right corner of many websites is where they look. This is not the time to innovate.
Search Engine Optimization
You now have a website that is optimized for conversions. Now, you must increase traffic. Search engine optimization (SEO) is one way to achieve this. It will make you appear higher on search results for different search terms.
In SEO, it is important to target the right keywords.
Keyword Research
You’ll need to use various keywords, including short and long. Shorter Keywords are usually between one and two words. Longer Keywords are phrases your target customers use when searching for IT support.
Longer keywords are best for blogs, and shorter keywords are best for service pages.
You can find keywords using a variety of SEO tools. Semrush is our personal favorite, and you can use it for free for 30 days with our link Thankyouninjas.com.
By searching for ” It support,” you can see that UK users search this keyword nearly 10,000 times per month.
We will target the keyword based on our collected data and its relevance.
Next, type in the keyword in Google’s incognito browser. This will ensure that your previous searches won’t affect the results.
This keyword has many ads, two targeted at a specific location. This indicates that it is a keyword that many businesses are willing and able to pay for.
Semrush also shows us an estimate of the amount advertisers spend per click. This is around $10.22 or PS10.
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