By 
Digital Marketing: Is it a Career Worth Choosing? Digital marketing is an area that is rapidly growing and has a high demand for qualified professionals. In the United States, the average salary of a digital marketing manager is $128.750 per annum. Digital marketing managers are expected to see a 10% increase in employment from 2019 to 2029. This is much faster than average. Globally, the digital marketing industry is valued at over $1.7 trillion. The average person uses digital devices for over 11 hours a day. Businesses that invest in digital advertising see a return of 25 cents for every dollar spent. A recent Pew Research study found that 97% of Americans have access to the Internet, and 73% are smartphone owners. Businesses have an excellent opportunity to reach their audience online.
What is digital marketing
Digital Marketing uses online channels to sell and promote products. This includes pay-per-click (PPC), social media, and email marketing. SEO involves optimizing a site to rank higher on search engine result pages (SERPs). PPC is an online advertising method where companies pay for each click on their ads. Social media marketing involves using social media platforms like Facebook and Twitter to engage and connect with current and potential customers. Email marketing involves sending promotional messages via email.
Digital Marketing: A History
Since the beginning of the Internet, digital marketing has existed. Businesses began creating websites in the early 1990s to market their products and service. Digital marketing took off in the early 2000s. It was partly due to the growth of social networking platforms such as Facebook and Twitter. Digital marketing is now an integral part of every successful marketing campaign. Digital marketing is used by businesses of all sizes to reach their targeted audiences and grow their business.
Digital Marketing Industry Overview
Digital marketing is an industry that is rapidly expanding. The global digital marketing industry is estimated to be worth $465 billion in 2022. This number will grow to $682 by 2025. Digital marketing is increasing due to various factors, including online shopping’s popularity, social media growth, and mobile device usage.
Digital marketing is a highly competitive industry. A variety of small and large businesses offer digital marketing. Digital marketing companies must be able to offer their clients innovative and practical solutions to succeed.
Digital marketing: Expansion and Growth
Digital marketing is increasing. By 2025 it will be $682 billion, up by $465 billion from 2022. Several factors, such as online shopping, social media, and mobile devices, fuel the growth of digital marketing.
Statistics and Data on Digital Marketing Industry
By 2022, it is estimated that there will be 4.66 billion internet users worldwide.
Globally, 4.2 billion social media users will be active in 2022.
In 2022, the average user will spend 2 hours and 27 minutes daily on social media.
In 2022 the average person will spend 1 hour 32 minutes per day viewing online videos.
In 2022 the average person will spend 1 hour and 10 mins per day listening to online audio.
The Latest Trends In Digital Marketing
These are the latest trends in digital advertising:
Artificial Intelligence (AI): AI can automate tasks, target ads, and personalize content.
Augmented Reality (AR): Using AR to create immersive client experiences.
Virtual Reality (VR): The use of VR to create immersive experiences is increasing.
Search by voice: Voice searches are becoming more popular as users increasingly use voice assistants such as Siri and Alexa.
Social media influencer marketing: Social media influencer marketing is a marketing technique that utilizes social media influencers to promote products and services.
Marketing with content: Marketing with content is a marketing strategy that emphasizes creating and distributing valuable material to attract and retain clients.
Marketing via social media: Marketing via social media is a marketing strategy that utilizes platforms on the Internet to promote products and services.
Search Engine Optimization (SEO). SEO refers to the process of optimizing websites so that they rank higher on search engine result pages (SERPs).
Pay-per-click (PPC): This is an online advertising method where businesses are charged each time their ads are clicked.
Email marketing: email marketing is sending promotional messages via email to subscribers.
Digital marketing constantly evolves, and businesses must keep up with the latest trends to succeed.
Why Pursue A Career In Digital Marketing
Demand for Digital Marketing Professionals
Demand for digital marketing professionals is high. 1.3 million jobs are expected to be created by 2025. This is up from 1.3 million in 2022. The need for digital marketing professionals is high due to the growth of social media, mobile devices, and online shopping.
Wide Range of Career Options
Digital marketing managers, digital specialists, SEO specialists, SEM specialists, social media managers, and content marketers are the most common job titles.
Digital marketers can work in many fields, including advertising, ecommerce, healthcare, and technology. They can work for small businesses, startups, and large corporations.
High Earnings Potential
Digital marketing managers make an average of $128.750 per year. Digital marketing specialists earn $68,641 annually. Digital marketing professionals’ salaries will rise due to the high service demand.
Remote Work is Possible
Many digital marketing jobs can be done remotely.
Digital marketers can work remotely and have flexible work schedules.
Demand for digital marketers is high. Many career options, high earning potential, and remote working are possible.
Comments