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2023 is the perfect year to start your career in digital marketing. LinkedIn reports that 5 out of 10 jobs posted on their platform are digital.
If you want a job by 2023, it doesn’t matter if you are a digital marketer with years of experience or just starting. You’ll still need to demonstrate the five essential digital marketing skills listed below on your resume.
Digital Analysis
Data is used to track and measure the performance of digital marketing campaigns. Using data, you can only tell which marketing campaigns are successful and which need to be corrected.
You can use various digital analytics tools to perform these analyses and optimize the digital marketing strategy. You should be familiar with top analytical tools by 2023. These include:
Google Analytics
Hotjar
Adobe Analytics
Clicky
Hootsuite
List these tools when you create your resume so hiring managers can immediately see that your basic requirements are met.
Graphic Design
You can present your content in various engaging formats using graphic design skills, such as creating animations, infographics, and visuals.
Graphic design is a creative way to add more visual content to your marketing campaigns. Over 50% of digital marketers claim visual content is important to their strategies.
Basic graphic design abilities will increase your job market competitiveness as more companies integrate visuals into online marketing campaigns.
You can also use graphic design skills to create presentations for social media that you will pitch to potential clients or present at a conference.
You can brush up on your design skills by using platforms such as Canva or Domestika.
Strategic Planning
Given the fast-paced and dynamic nature of online advertising, you must create a marketing strategy first. A well-planned digital marketing strategy is the foundation of any successful campaign. Strategic planning includes:
Setting and defining specific, measurable, and attainable goals
Research on the audience
Reviewing previous and current campaigns
Integrating data into the approach
Use the experience section of your resume to show employers examples of successful digital marketing campaigns you have completed. Be sure to highlight how the strategic planning was instrumental to their success.
If you are new to the industry, you can give examples of where you have used your strategic planning abilities to achieve positive outcomes in past positions. You can get an idea about how to present your experience by looking at templates for cover letters in digital marketing. Quantify your accomplishments by using percentages and hard numbers.
Customer Relationship Management (CRM)
CRM software allows companies to manage customer interactions throughout the customer lifecycle from a single platform. As a digital marketing professional, CRM software can be very useful. These tools allow you to easily identify, categorize and engage new leads from your website.
Moreover, CRM software allows you to maximize customer data to personalize marketing campaigns. CRM software can boost your ROI in digital marketing by supporting personalized marketing and enhancing lead generation.
The following are some of the CRM tools you need to be familiarized with by 2023:
HubSpot CRM
Monday sales CRM
Pipedrive
EngageBay
ActiveCampaign CRM
Social Media Advertising
Social media advertising uses platforms like Instagram, Facebook, and TikTok to promote brands and products. Social media is becoming more and more popular as a marketing tool.
Social media marketers are needed to help companies boost their social media presence. Employers seek marketers with the skills to design and implement social lead-generation strategies.
Demonstrate that you can meet the needs of companies by showing that you are up-to-date on social media trends and know how to reach different audiences using multiple platforms.
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