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Healthcare is personal and thrives when there’s trust between the provider and patient. In a digitally-driven care environment, clients expect to do more than remind them of an upcoming appointment.
Email Marketing Services are the industry leader in marketing across industries. They provide consumers with the information they need to remain healthy. It also can maximize your ROI as a healthcare business.
We’ll tell you what email marketing is, how it works, and some tips to help you get your email into the inbox of your patients.
Healthcare Email Marketing: A Crash Course
Let’s look at the bigger picture before we dive into tips for emailing marketing in the healthcare sector:
What is email marketing? Email marketing allows you to familiarize potential and existing patients with your business’s services. Email marketing encourages reciprocity, whereas traditional advertising is unilateral.
What is the process? After you adopt a patient, they can join your email list and receive information, updates, and notices related to their health. To be effective with email marketing, you need a team of designers and IT specialists to refine your brand voice, automate the email schedule and effectively disseminate messages.
What does email marketing cost you? Cost depends on several factors, such as your email marketing strategy, the design you need, and the volume of messages you plan to send. Email marketing campaigns can generate an average of $45 per $1 invested. With 80% of companies using this tactic, your competitors will likely do the same.
What is the importance of email marketing for the healthcare industry? By 2020, healthcare spending per patient will average nearly $11,000 per person per year. This is almost double the amount spent by most developed countries. Email marketing can help your business achieve its goals by eliminating inefficiencies, offering more to clients, and improving your bottom line.
Email marketing can help a healthcare provider to reduce budgetary overspending and do right by clients.
Email marketing for healthcare has many benefits.
Email marketing has the potential to improve your performance in five key areas.
Simplifying administrative workloads According to a Stanford Medicine survey, electronic health records are the most valuable tool for coordinating and billing patients. However, many providers complain about the inefficiencies that result from this. 5 Email Marketing refines and strengthens provider-patient communication to fill in the gaps left by other technologies.
Reducing Spending- According to a Gallup survey from 2021, 77% were “dissatisfied with the cost of their overall care.” 6 when used strategically, email marketing can reduce administrative redundancies, simplify treatment protocols, and help you maintain competitive prices for your current patients.
Establishing Authority Email marketing is a powerful channel for content marketing and one of the best ways to develop credibility as a service provider. Content marketing is critical to becoming a trusted brand.
Improving patient relationships – Email marketing analytics are a powerful tool for retrieving data and matching your services with the clients who would benefit from them most. You can also track which initiatives are successful and which ones fail, allowing you to refine your approach over time.
Improving Care Outcomes- As a healthcare professional, you already know that the best way to treat health conditions is through prevention. This applies regardless of your specialization. You have valuable insights, and you can use e-marketing techniques like list segmentation to target the right people to keep patients on track with their treatment.
Email marketing can improve your business operations and enhance your customers’ experiences.
Tips For Healthcare Email Marketing
Email marketing is a powerful tool, but it requires a well-crafted strategy to ensure that the campaign has a high bounce rate.
Find five tips below for creating a profitable marketing strategy via email that will earn your audience’s trust.
Begin with a warm welcome.
The Welcome email series is the one that sets the tone for engagement and client retention in every industry. Oberlo says that, on average, customers look at 82% of Welcome emails they get compared to 21% in follow-up marketing.
Your Welcome Sequence should show what your client can look forward to from their relationship with you. Yours should ideally include the following:
Introduce your brand and mission with an introduction
Your product or service can benefit from educational assets
Online webinars and social sharing buttons are examples of ways to engage users.
Contact us for information on account management, FAQs, or customer service inquiries
Resources for Ad-hoc Support
Welcome sequences should be streamlined, approachable, and user-friendly–graphically, verbally, and technically. The Welcome line is the road map your clients will use to learn more about you and navigate your resources.
Second, you should focus on incentive-building
The lack of information about healthcare providers who can help clients can make it difficult for them to establish a network.
Email marketing can be a great way to build relationships with your existing customers and expand your reach. Here are two ways to get your patients to share the information:
Referral Programs- The type of business you run will determine whether you can use referral programs ethically (and legally) to market your healthcare services and organization. Small to medium-sized companies–particularly those in the wellness space–are well-positioned to offer deals or customer perks when a customer loops in a friend.
Shareability — Today, social sharing buttons are integrated into marketing emails. This allows subscribers to share the content on their platforms. In general, all information that is sent to their inbox should be easy to share.
Your healthcare organization may also consider rewarding clients when they reach new milestones. A personalized Vitamin vendor could launch an email-based rewards program to let customers know it was time to refill their stock or inform them of a special offer for their 10th purchase.
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