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You can’t expect people to buy your products if they are unaware of your brand’s existence. Brand awareness is designed to help people remember and recognize your company when they are in need. Content marketing is a great way to increase brand awareness by ensuring people remember and know your brand.
Brand Awareness
Brand awareness is the degree to which consumers can recognize your brand. Has anyone heard of it before? Are they able to recall anything about you? Brand awareness is crucial to the growth of your business because people won’t even consider buying from you if they haven’t heard about your brand.
You want more than an “Oh, I see that!” moment. You want people to know your business name. But it is also great if they can associate certain details with that name.
We know more than just the name McDonald’s. McDonald’s is well-known for its food, convenience, consistency, etc.
Brands are tied to our thoughts, feelings, and emotions. We also tie them to behaviors and preferences. These things allow us to differentiate certain brands from others and make them more appealing. All of these benefits begin with brand recognition.
McDonald’s Happy Meals are not available to children until they learn that McDonald’s has Happy Meals.
Content Marketing’s role in brand awareness
The customer journey begins with awareness. Without it, you won’t be able to make any sales.
McDonald’s and other companies spent a lot of money on traditional advertising years ago to promote their brands. The golden arches were placed all over the place, and Ronald McDonald was featured in TV commercials to get children to ask their parents for a trip. It’s no longer the case that golden arches recognize brands.
When they think of buying something, today’s buyers will go online. Over 65% of users research online before buying. Content marketing plays a key role in the customer journey of today. Your brand will be more visible to customers who search for your products and services when you have a website.
Let’s say; for example, I have a question. I enjoy a cup of green tea at midday as the weather gets colder. It’s a nice mid-afternoon boost. But I have noticed that when I bring tea to my office, I get distracted by emails or phone calls.
My tea is cold before I can drink it. After expressing my frustration, my friend suggested that I purchase a mug heater. My tea will stay hot until I finish my cup if I place it on the warmer. The product seems like the perfect solution to my problem. However, I don’t know where to purchase a mug heater. I go to Google and enter the word “mug warmer” into the search box. Here’s what I see:
I come across brands and products I have never heard of. I also find stories from “The New York Times” recommending certain warmers. As I scroll past the ads, I find other smaller businesses who have also written similar posts to that of the “Times” and have links to their websites to purchase those products.
Content marketing plays a key role in brand recognition! I am led from a Google Search to content, which makes me aware of brands and helps me solve my problem. From now on, my afternoon tea will always be hot!
The money you spend on content marketing will allow your brand to appear in search results for many years. This will drive traffic and leads through their websites while creating brand awareness.
Use Content Marketing to Increase Brand Awareness
You want to see it happen now that you know how content marketing can increase awareness. That’s understandable. You want to use the tool as soon as you get it. Here’s a little advice before you dive in.
Content marketing is a great way to increase brand awareness
Know your audience. Understand their pain points. What will they search for on Google? Make sure that your content anticipates their search intent.
Keywords are important. Build your keyword strategy based on the specific searches that your audience makes. You want to be the first site where people ask Google questions.
Do not limit yourself to blog posts. Diversify your content. You’ll need product or service pages, emails, Google profiles, and social media presence on your website. Post images, videos, graphics, and other content to make your brand more visible.
Post Regularly. It’s not enough to post just once to expect people to flock to your site. You must be present for your audience. This means you need a solid website, post on your blog twice a month, and interact daily on social media. You can use the content marketing techniques you prefer to serve your audience regularly.
Be patient. The most difficult advice to follow is this one. You must be patient. It will take time for SEO content marketing to work. Trust the process, and be happy with the gradual increase in brand awareness.
What is the lesson to learn
Content marketing is a smart way to build brand awareness. It has long-lasting effects. These methods will help you attract new customers and strategic partners to your brand through social media, your website, and other channels. Planning and executing a content strategy takes time, but it is worth the effort.
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