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Fact: People prefer to buy from other people, not from businesses
You’ve likely heard this phrase before but don’t know what it means. You might think, “Of course, people buy from other people…but aren’t these people buying from businesses?”
Technically, yes.
They buy because they know, trust, and like the person they buy from.
Did you know
74% of Americans said they were likelier to believe someone with a personal brand.
(Brand Builders National Research Study, 2020) 63% of Americans will be more likely to purchase from you if your brand is established…and this applies to both business owners and corporate leaders. Brand Builders National Research Study 2020
The real magic happens when you combine messages infused with personality with exact strategies to communicate your brand to people who want you to buy.
How can you begin to recognize your unique communication style
I use a tool named DiSC… and it’s a real game-changer.
DiSC was my first tool almost 20 years ago at a leadership conference. I’ll always remember the feeling that “Dang…I wish someone had told me about it sooner.”
I realized that while highly productive, my dominating, get-it-done demeanor was also a source of irritation for those around me. I was too tough and decisive and didn’t collaborate well.
I have made radical changes to my management style, particularly with my team, after attending the DiSC workshop. I learned how to listen better. I learned that collaboration is so much more powerful and fun than working alone.
DiSC(r), a personal assessment tool, helps improve communication, teamwork, and productivity. The diSC can be a valuable tool for business owners to improve their self-awareness and develop strong sales skills.
You’ll have more money in your bank account if you pay attention to how you communicate with potential clients and what they think.
All of us buy products and services for emotional reasons. You may buy a brand because it makes you feel great about yourself… or you might hire a service provider if you want only the best.
Would you do it? Imagine if you could communicate with your ideal client in such a way that they would beg to work for you. They felt so emotionally attached to you that the price didn’t matter. Would you do it if you could?
Spending thousands of dollars on marketing is wasted if it doesn’t connect with your ideal client emotionally.
Your message should be geared towards your ideal client and not yourself. It is natural to communicate with others how you would like to be communicated.
Let me encourage you to consider communication through this lens:
What is the ideal way to communicate with your perfect client?
Do they require bullet points or a PDF of 25 pages?
Are they comfortable talking about their personal lives or keeping it strictly business?
I don’t recommend changing your message to reflect who you are. If you are a “tell-it-how-it-is” type, like I used to be 20 years ago, you might want to think about your ideal client’s communication style and perhaps soften up a little.
What is DiSC
The acronym DiSC stands for the four main personality types described in the DiSC model.
(D)dominance,
(i) influence
The (S) delay of the Public
(C)conscientiousness People who have D personalities are confident and focus on achieving bottom-line results. Those with I personality tend to be open, and they place more emphasis on building relationships and persuading or influencing others.
People who have S personalities are more reliable and emphasize collaboration. People with a C personality tend to focus on accuracy, quality, expertise, and competency.
DiSC will help you understand your personality type and how it best interacts with others.
You can use your communication style to set yourself apart and attract more clients.
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