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You can start your digital marketing agency in India. It’s the perfect time to start your digital marketing agency in India! Today, more than half of the global population is online. Many users are now using digital platforms as part of their daily lives. These platforms have helped to grow the digital marketing industry. Every business in today’s digital age should use it to their advantage.
You are at the right place if you want to open a digital marketing agency in India. I began my Itinfo Digital agency in 2008 as a solepreneur. Today, it is a fully-fledged company with many employees. Success in the digital industry comes from adapting to changes and improving your strategies.
In the early days of my career, I made many mistakes and faced many challenges. I will explain the steps so you can avoid making rookie mistakes when building your digital agency.
What is a Digital Marketing Agency
A digital marketing company is a business that helps promote products and services via digital platforms. Businesses’ primary goals are brand awareness, sales leads, and growth. In India, there are both large and small digital agencies.
Opportunities for Digital Marketing
Millions of small and mid-sized companies are looking for agencies that can help with their online marketing. I’ve compiled several statistics which show that digital marketing is in high demand around the globe.
Globally, 4.48 billion people (57%) are online.
3.4 billion users use Social Media.
Search engines account for 93% of website traffic.
47% of small business owners consider marketing a growth factor.
64% of small businesses have a web page
Social media marketing is a significant investment for small businesses.
92% of consumers visit a website and research before they enter a store.
You must be very eager to learn how to launch your digital marketing agency. I’m excited to share my knowledge and help you better understand the process. This is a detailed article. Please read it to the end.
How to start and grow a digital marketing agency
Learn Digital Marketing
Define your brand name
Purchase domain & hosting
Taxation & legal registration
Create an appealing website
Define Your Niche and Specialization
Define your payment method
Promote your agency
Develop a sales process
Project management & delivery
Team development
Learn Digital Marketing and Management Skills
The first step in your business journey is to learn. You can better help your clients if you are knowledgeable and well-informed. You will grow your digital marketing agency if you are passionate about helping businesses succeed. The owner’s skill set will determine the success of a digital marketing agency.
Some people create digital agencies to make quick money. These agencies usually close within 1-2 years. They cannot hire the right staff; they can’t estimate the cost of the project correctly.
You can also take our digital course at Web Trainings Academy to learn more about digital marketing. This course ensures you master each topic and can apply it to your client’s projects.
You must learn more than just technical skills. You should also be able to manage your client relationships and understand sales, management, and operations. Many entrepreneurs must improve because they have good technical skills but poor management skills.
Brand name definition
Shakespeare asked, “What is in a name?” What we call a Rose by any other name will smell just as sweet. In this context, it is true, but your agency’s success in digital marketing will be determined by the name you choose for your brand.
Do you remember the name of Amazon in 1994 when it was founded? In 1994, they were called “Cadabra,” as in Adabra da Cadabra. Jeff Bezos and his lawyer were talking one day about legal issues. The lawyer misheard “Cadaver,” which means a corpse, as the Company’s name. Jeff decided to change the name of his Company to Amazon.
Amazon started its journey in e-commerce by selling books. Imagine if Jeff Bezos had named his company www.OnlineBooks.com. This portal could have only sold books. They chose a name similar to Amazon. They can sell any product on their portal without restrictions.
Amazon operates in many verticals, and AMAZON fits perfectly for each of them. Amazon Prime Video is a typical business, as are Amazon Music, Amazon Web Services, and Amazon Pay.
You should spend some time thinking about the best brand name for your Company. When choosing a word, you can consider what you like, places you enjoy, your passions and hobbies, or your interests. You can ask your family, partners, and friends for suggestions. The name of the brand must be catchy and short.
These websites can help you come up with ideas for a brand name. Shopify name generator or Squadhelp.
It is best to avoid using a name that is a variation or iteration of a well-known brand name. It will look cheap and need more for long-term success.
Purchase domain & hosting.
Domain name
Be sure to register your domain once you have decided on your brand. Choose your domain extension wisely. We have thousands of options to choose from for our business. Do not post your domain names on social media websites for suggestions. Someone else may register and list the name for resale.
I recommend purchasing.com and country extensions (.in.co.uk..ca, etc.). If your desired name is only available as a premium extension, you should buy it if its price fits your budget.
Web hosting
Many types of hosting are available from web hosting companies, including shared, VPS, and dedicated. You can choose between shared or cloud hosting, which is cheaper and suitable for small sites.
I recommend purchasing a domain from BigRock and BlueHost.
Taxation & legal registration
Entrepreneurs must comply with the law and register their Companies to government regulations. Learn about the basic company rules, taxation, and other government guidelines relevant to your business.
You can register your Company in India as follows:
Sole Proprietorship: This registration is recommended if you plan to start Solo and want complete ownership of your business. This registration will not distinguish between the individual and the Company. The owner and business are considered a single entity with more liabilities.
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