By 
Influencers have become the currency of modern marketing. Their involvement is a sure way to attract thousands of viewers or listeners. These social media stars can help your business attract more customers.
Are you curious about the power of influencer marketing? Continue reading to learn about the trends in influencer marketing, including organic TikTok and niche celebrities.
Hyper Focusing on Niche Influencers
In the past, an “influencer” was someone with millions of followers. A virtual influencer can now be anyone with over a few thousand subscribers. These niche accounts are crucial for social networking for business tips.
Social media’s rise has created many influencers – from TikTok comics to Instagram models. The growth of content and diversification have led to many smaller, “specialized” audiences. This has created a fantastic influencer marketing opportunity. Influencers are usually categorized by size: 1,
Nano — 0 to 10k Followers
Micro: 10k to 100k Followers
Mid: 100k to 500k Followers
Macro: 500k to 1M Followers
Mega Macro 1M+ Followers
Why is the future of influencers marketing micro- or nano-influencers?
Smaller influencers tend to be more affordable and accessible for marketers.
A priority for social media marketers is to focus on smaller accounts that have higher engagement. According to the Later & Fohr Influencer Report, Instagram micro-influencers have a higher rateemployment than macro-influencers. 1
Third, smaller accounts often have niche audiences with targeted demographics. You can reach a large customer base by choosing the right influencer.
Two creators who are making waves across multiple platforms
Influencers used to stick with their favorite venues and grow their fan base on just one channel.
Influencers today are opening up shops on all platforms, and marketers need to take note.
Influencers know that the more platforms and channels they use, the larger the net they cast. They also take their audience from one track to another. A social media influencer is likely to be followed by users across multiple accounts. Average millennials or Gen Zers have 8.4 social media profiles across various platforms. This means they are more likely to see influencer content.
Find influencers that are forward-thinking and post on the most popular platforms.
Instagram- Today and Tomorrow, Instagram is the leader in social media marketing. 90% of influencer campaigns use Instagram 4, and 46% say Instagram is their primary channel. 5 Instagram’s ROI in influencer marketing has jumped from 82% to 6
TikTok is the new kid on the block. TikTok has grown from 65 million to over 1 billion users in the last five years. Even better? TikTok’s influencer engagement rate is significantly higher than that of other platforms. 8
9 60% of subscribers would prefer to get advice from creators than celebrities about what to buy.
The Long-Term Partnership: A Game Plan for Success
Don’t be a one-and-done brand. Influencer marketing in 2022 is about building lasting relationships.
Recognizability, authenticity, and trustworthiness are now more critical to social media users than ever. Social media influencers who continue to recommend the same products over time are seen as loyal, sincere, and genuine. This reinforces the impression of the influencer believing in the development and becoming a credible user who can speak about the company’s services and offerings and persuade their followers to try it.
You can help your team build consumer trust by presenting an influencer with a package deal.
Marketing campaign time can be reduced
Post frequency Increased
Create a recognizable brand
Target desirable consumers
Think of influencer marketing as a partnership. Each party wants to do the best for the other. You require their powerful voice. They also need a reliable investment. This symbiotic partnership can pave the path for marketing success, whatever the future may hold.
Authenticity is more important than perfection.
These things, such as formal language, forced cheeriness, and heavily filtered photos, are “fake” or, worse, “sales.”
You need authenticity to run a successful influencer campaign.
By 2022, there will be more brands and influencers to follow than ever before. They are looking for authentic voices and authenticity. About 90% of consumers say authenticity is a factor in their brand choice.
Unsure where to start? When choosing an influencer who is authentic to your brand, look for these qualities:
A tone that is relatable, inspiring, or guiding
High Follower Interaction
Your company shares similar values
Content that is organic and up-to-date
Brand aesthetics: Matching your brand to its aesthetic
Unique voice and authenticity of self
Focus on Audio & Video Content
What about a cute selfie and a caption? That’s good. A video clip? That will get some attention.
Over the past few years, social media platforms have expanded to include video content–and for good reason. About 72% of people prefer watching videos over reading text, and experts estimate that videos will take over 82% of internet traffic by the end of this year.11 As influencers and followers gravitate towards popular video and audio formats, it is essential that marketers follow with the help of social media management.
However, not all A/V content is created equal. Focus on influencers that post in high-demand formats, including:
Short-form video – If you have to pick one influencer, make it a short-form video content creator. As TikTok and Instagram Reels have become popular, daily smartphone video consumption has increased by 40%.11 Younger viewers also gravitate towards short-form videos, which is why it is essential to understand what hook rate success is and how influencers can support that.
Podcasts – No, they’re not precisely visually stimulating. But podcasts often carry loyal fanbases that consistently tune in. On average, podcast listeners finish 80% of an episode (a whopping 39 minutes of attention).8 pick a podcaster that matches your company’s branding and product since their voice will be your only tool.
Live video – For influencer marketing, over one-quarter of marketers are shifting priorities to live streaming retail on Facebook, Instagram, and Twitch.12 Consumers love live streaming, with 82% preferring live video content over brand social media posts.13 Livestreaming also provides a unique opportunity for authentic, real-time content. Even better? ROI is measurable on live streaming, helping your team assess your campaign’s success.
Comments