Optimize Your Facebook Business Page

You are busy and need more time to read through a 20-page case study about optimizing your Facebook Business page to increase Likes and engagement. Here are five quick tips.

Where are you located

Make it easy for your customers and fans to find you. Making small changes, such as customizing your vanity domain and optimizing the About section of your website to include your target keywords, will help everyone find you. Remember your address if you want to appear in search results for users searching by location.

Add social plugins to your website at the top and bottom of the page to maximize this opportunity. The Share and Follow plugins are best placed at the bottom of the page.

Organize Tabs

Tabs should be arranged in order of importance based on your chosen strategic Tabs to encourage users to visit your website or subscribe to your blog first. The rest of the tabs can be found in the More dropdown.

Select “Manage Tabs” from the More dropdown menu. You can create your Tabs. If you’re not very technical, however, you should hire a third party to do it for you.

Offers and Rewards

Customers loyal to a company often check the Facebook page for special offers, coupons, and promotions. Offer exclusive discounts and promotions to your loyal customers. As friends, they will tell their friends about the request, and it will spread. The friends will also want these discounts and become new followers.

Create a tab for special offers so your followers know exactly where to go. It will encourage your followers to return to check out what’s new.

Many Links

Give them something to do. Remember to link to your entire content. Include links to your blog, website, product pages, social media sites, and all other content you provide. Your followers are likelier to share or Like if you have more range.

Entertaining your fans

Why do people go to a Facebook page? To be entertained. Entertaining content will encourage your followers to share it with their friends. Friends are not just friends. Facebook is for them. They are fun and helpful.