By 
What is the Scope of Digital Marketing in Dubai?
In the age of the twenty-first century, the digital medium has become the primary medium for branding and marketing. It has opened up many opportunities for both startups and large businesses. Digital Marketing is the fastest-expanding industry in the UAE. As per IWS, 98.4 percent is the percentage of internet-connected users within the UAE. Internet users have grown exponentially in UAE over the past ten years.
Opportunities for employment for job opportunities in Dubai, UAE
UAE is among the biggest markets for online marketing, and the market is experiencing an increasing demand for digital marketing experts. It has established UAE as the most booming sector of jobs for digital marketing.
Every small, large, and medium-sized business employs online marketing to get its message out to its customers. Thousands of job opportunities are open in UAE for various digital marketing jobs and specializations. Industries such as Real Estate, Hospitality, Retail Stores, E-Commerce Sites, Automobile Dealers, and Advertising agencies are in high demand for digital marketing specialists. Begin your career in digital marketing with our specially designed online digital marketing training in Dubai.
A majority of businesses employ professionals with these areas of expertise:
SEO Specialist
Certified Google Ads Expert
Lead Generation Expert
Data Analytics
Advertising through programmatic channels
Specialist in social media and marketing
Facebook Marketing
Instagram Marketing
Snapchat Marketing
Content marketing strategist
Digital Marketing Manager
The digital market pay scales within the UAE
As per the reliable source of payscale.com Payscale.com, the industry median wage amounts to AED 184,000 annually. This figure is based on the expertise of digital marketing professionals across all industries and stages of experience.
The salary varies depending on the area of specialization, experience, domain knowledge, and other qualifications. Based on the information provided by our Web Training Academy students in Dubai, Abu Dhabi, UAE has established the beginning pay for most businesses between AED 3,500 and AED 6,000. Most businesses choose to hire a professional with some experience in the business.
United Arab of Emirates has numerous opportunities for freelancers to work in every aspect of marketing via digital. Many of the most experienced digital marketers are employed in the UAE as freelancers and have their businesses to offer services to their clients.
Best Cities for Digital Marketing Jobs in UAE
Dubai
Abu Dhabi
Sharjah
Job Responsibilities of Digital Marketing Professional
A digital marketing role’s responsibility is contingent on the profile of the job and the type of campaign you’re working on. Many companies favor hiring professionals with experience. However, as per the demands of the market, certain routine duties of digital marketing include:
Doing business analysis
Understanding client requirements
Conducting competitive research
Developing digital marketing strategies as per client objectives
Designing a content strategy for the client’s needs
Study the market on the internet to identify and evaluate critical digital marketing opportunities.
Designing SEO strategies for customers
Implementing Off-page and On-page activities to implement SEO
Establishing a social media presence for the project
Social media strategies must be planned, and creating content.
Advertising campaigns that are created on social media
Creating an online content strategy for social media and updating social media pages.
In the process of creating and managing email marketing campaigns
Generate Leads for clients.
Keep up-to-date on the market’s current trends.
Expertise in the latest developments in the field of digital engagement as well as content distribution
Excellent writing and oral communication abilities
Other Skills for Personality
Management of projects
Presentation skills
Excellent analytical abilities
A pleasant personality
Visa legal requirements in the UAE
The administration of UAE has made visas easier to procedure. However, there are a variety of documents and legalities that need to be fulfilled. The entire process of obtaining a working permit and visa is handled by the employer, who is responsible for paying the cost of the procedure. Check the UAE Indian Embassy website for more information.
Digital marketing is a must for professionals in the UAE
Master’s or Bachelor’s degrees are recommended.
Accredited certificates of industry or diplomas issued by recognized institutions.
Based on the current trends in the market, it is essential to have the proper expertise and knowledge of the latest tools and software are essential.
Industry certifications about SEO, Google Ads, Google Analytics, Facebook Blueprint, and HubSpot certification
We hope this article gave you a better understanding of the potential of digital marketing within Dubai, UAE. We invite you to share your thoughts in the comments section below if you have any concerns.
Web Training Academy offers advanced digital marketing courses in Hyderabad that are constantly updated to reflect current trends in the industry. You can take a course in digital marketing through our video e-learning system to have your professional profile updated to match the market. You can sign up for our Video Program from anywhere in the world.
Comments