By 
The holidays are fast approaching. Holidays can be an important time for businesses. If you can make your brand stand out amongst others, the holiday season can be a great time for business.
You’ll have to be different in many ways to stand out from the holiday marketing noise. Your marketing campaigns and customer service will all need to be improved to give your customers the best possible experience.
Be Mobile Friendly
Both your marketing ads and your website should be mobile-friendly. You need to ensure that your brand keeps up with the times.
A report by comScore revealed that 60% of users prefer to use their mobile phones to browse the web over desktops or laptop computers. Prepare for mobile traffic.
- Make your website responsive or mobile-friendly
- Text message capability for contacting customers who have opted in
- Holiday shoppers will see your ads at the top of mobile search results if you use mobile search advertising.
- If you want to reach nearby customers, integrate mobile beacons or proximity marketing.
Appeal to Emotions
Holidays are a time of nostalgia and emotion for many people. You can grab the attention of your audience by appealing to their feelings. Content that was happy and emotional encouraged viewers to share it with friends and family via social media.
Create Shareable Content
Content that is easily shareable could be a key element of your holiday campaign. Most consumers will seek recommendations from their friends and family members before purchasing a product. In the age of digital marketing, most of these recommendations are shared on social media and via email.
Visual content, such as videos, photos, or high-quality infographics, can help you reach your audience and communicate with them information that resonates. Visual content can also be easily shared via social media networks.
By creating content that is easy to share and encourages customers to do so, your product can be endorsed quickly by their network.
How to Serve your customers
Prepare yourself to deliver outstanding customer service. Do everything you can to make the holidays easier for your customers. Offering a gift wrap or a gift wrapping station will help you build a strong relationship with your customers.
Displaying specific product categories together, on your website or in-store, can save time for customers who aren’t sure what they want. For example, gifts to Mom are baby gifts or teacher gifts. You can save your customers time by giving them a starting point if they don’t know what they want.
Treat your Shoppers
Holiday sales are a great way for shoppers to buy things they need or want. Special deals or sales can attract these shoppers. You can promote two for one and Buy one, Get one to encourage shoppers. Consider a Give One, Get One Promotion on Gifts where customers purchase a $100 gift certificate or $100 worth of merchandise and receive a gift card valued at $25.
The holidays can be stressful for many people, as they are a time to connect with family and friends. You’ll be a brand that stands out if you make it easier for your customers to communicate with friends and family.
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