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Web3 is a concept for the third generation of the Internet, also known as the “World Wide Web.” It will operate on the basis of blockchain and will be decentralized. The economy will be based on tokens. How will marketing work in Web3? Today, we will be focusing on cryptomarketing and its strategies.
What is Cryptomarketing?
Web3 redistributes power to the consumer. It is a concept that the consumer “rules” the information rather than just riding in the passenger’s seat. Marketers will then have to concentrate more on building an active community. As the distrust in brands and companies’ use of data increases, the importance of a community grows.
Many Web2 startups use advertising to attract their first customers.
This huge profit is a result of users watching intrusive advertisements on YouTube or Facebook/Instagram. The monetization is, therefore, based on the users, but they do not get anything in return.
It is because of the monopolistic positioning of giants in Web2.
The data of users and the profits they generate do not belong to them. Meta (Facebook) and Google control even user preferences – our interests. They force advertising on us and rob us of the rewards that we would have received based on our time and attention. Web3 marketing is a great solution to this problem.
Web3 marketing has a totally different approach. The user is rewarded for watching ads. And the more involved he is, the greater the reward. In Web2, we are forced to manage intrusive advertising, and we do not receive any compensation (only the companies who place these ads earn money). In Web3, we can watch ads when we choose, and we will be rewarded in the form of NFT and crypto tokens.
What tasks does crypto marketing solve?
Crypto marketing is fundamentally two-fold. First, it attracts token holders. This is important to get an audience in front of you before you launch a token, update your project, or scale it.
Second, you can use crypto marketing to bring in new users for your project. In order to test certain features, a new crypto project needs beta testers. The marketing process also allows the stable version to test out all the features, make improvements if needed, and determine if there are any other services that the audience wants.
Marketing Strategy Phases
Let’s now take a look at the steps to build a successful strategy.
Launch preparation
It would be best if you analyzed your competitors to build a winning marketing strategy. Understand their strengths and weaknesses and use that information to your advantage. It’s worth noting that tools for digital marketing, like Similarweb, are good tools for analysis.
It would be best if you created a profile of your audience, then. You must identify their fears, triggers, barriers, and desires. It is important first to understand the nature and behavior of your audience before you analyze their demographics. You can analyze users by using polls on Discord or in thematic forums.
Determining your goals and KPIs in advance for your campaign is very important. You can then clearly define the results you want and work towards them. Any Cryptomarketing agency with experience will guide you through this process using the SMART goal approach.
Project Packaging
You should make sure that your website is attractive and stands out among other crypto projects. Many companies overlook this important aspect, commissioning freelancers to create designs with the tag “make something space style.” This leads to a website that is lost in the crowd, and users begin to believe that it is a scam. We don’t want that, do you? Content that should be displayed on the home page includes your team’s presentation, project goals, and roadmap, as well as benefits to its users.
Remember to update your profiles regularly on social media sites so that your users are always aware of the latest news and updates about your project. It would be best if you were an influencer. It is important to keep these publications simple but also meaningful so that dummies can understand them.
Finally, I’d like to say a few things about startup directories. You shouldn’t forget your project. You will also be able to establish your project as one that is growing and has long-term prospects.
Attracting Audiences
It would be best if you prepared for the airdrop very seriously, as this will be a foundation that you can use to promote your project.
You can invite potential and existing project participants to retweet, repost, and leave comments on your posts.
Influencer marketing is another great way to market your business. It is important to choose influencers carefully, not just because they are experts in the crypto world but also because their demographic fits yours. You can use specialized aggregators to find other influencers. They bring together advertising customers, opinion leaders, and a digital platform.
Attention to PR in the media will help you reach your target audience. Writing minor press releases or guest posts are two examples of this type of marketing. It is important to choose resources that are relevant to your topic. This technique is not the most important part of your campaign. You should only allocate 10 percent to its implementation.
Let’s conclude with a few words on pay-per-click (PPC) marketing. This is an effective tool that requires professional tuning. You may need specialists depending on the communication channels that you use to interact with your audience. These include Twitter Ads (or Meta Ads), Google Ads (or TikTok Ads), and Google Ads (or TikTok Ads).
Audience Engagement
You should host AMA sessions with community members if you want your audience to be fully involved in the project. These sessions can take place 1-2 times per month, depending on the project’s stage of development and the intensity of business development.
You can hold tournaments and competitions among community members. They can become even more engaged in your project and more loyal to you.
You must monitor the feedback your users give to your product. If you receive negative feedback, you need to act quickly and fix any flaws that your customers dislike. You can increase the number of positive reviews by fixing bugs. This will also increase trust and interest in your project.
Email marketing is still a good idea. Sending emails to users about the latest updates to your project and other related news is a great way to keep them informed. You can use this method to increase your audience’s awareness of your project.
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