By 
TikTok is a social media app popular for its viral videos and fast-paced pace. As organic traffic grows, more brands flock to TikTok to reach content-hungry audiences.
How can companies that are launching TikTok make sure their message doesn’t get drowned in the noise of so many users, creators, and content?
Rob Jewell is the Chief Growth Officer at Power Digital. He says that there’s a danger of oversaturation but that there are also other ways to advertise on TikTok besides just paid ads. “We encourage brands to approach marketing with a holistic perspective, i.e. an integrated strategy.”
What does a truly integrated strategy look like in a feed so competitive? Paid ads can be purchased with a strategy driven by the creators who have made TikTok into the giant it is today.
Why are brands partnering with TikTok influencers
Why do brands even need TikTok when they have other channels, such as Instagram, YouTube, and Facebook?
Engagement.
TikTok boasts a user base of over 1 billion active users. This is a dynamic audience, not merely based on statistics. The app has the highest engagement rates of any media platform, including “micro-” and mega-influencers.
TikTok offers brands a unique opportunity to reach and generate leads. Jewell says, “TikTok is a powerful engine that demands and necessitates daily content.” Creators also have the skills to produce this prolific and on-trend material.
TikTokers: From influencers to creators, what do they bring to the strategy table
If a company decides to join TikTok, it should give priority to delivering consistent content.
Three main reasons are why Tik Tok content creators can do the job:
Versatility- Creators have a wide range of skills: they can write, direct and act in their content, as well as film it. TikTok’s multi-faceted content attracts users from all segments of the audience, allowing them to reach a wider range of leads and conversions.
TikTok’s design is also conducive to creating content that’s both entertaining and versatile. Branded content appears in the same stream as homemade products. Viewers are then invited further into the funnel by using a simple hashtag, #Ad.
Agility — Successful Creators must have their finger on the pulse of digital culture. TikTok beats faster than other online platforms. Virality is part of its design. TikTok Creators are not only savvy to emerging trends but also nimble and able to create content at a rapid pace.
Genuine Interest in Brand Partnerships- Although being an independent creator comes with creative autonomy and independence, Tiktok jobs can be financially precarious. Brand partnerships for Tik Tokers can be a win-win situation. While Creators are guaranteed a steady income, brands are able to streamline production costs and reach their target audience.
What Type of Creators Are in Demand Right Now
Users are asked to choose the categories of content they want to view when they download the TikTok application. Categories range from “Babies,” “Crossfit,” and “Funny.” Self-reported interest changes over time. TikTok’s algorithms adapt to user behavior in the app and off.
Jewell explains that TikTok has changed the way users and marketers search for brands, engagement, and sales. It brings them an experience at the crossroads of platforms. It’s a mix of “YouTube’s core video business, Instagram’s feed functionality, and Google’s deep search capabilities.” This hybrid structure not only gives brands an advertising advantage–versatility–but it answers what users crave most: novelty and diversity.
These were the top 10 categories of the 2020 platform:
Entertainment and culture
Dance
Jokes and gags
Sports and Fitness
Home Improvement and DIY
Beauty and skincare
You can also check out our Fashionable Clothing.
Recipes, cooking, baking, and more
Life hacks and advice
Cute animals
TikTok allows for crossover despite the separation of categories. The same viral track can be used as the soundtrack for a pottery video or funny video. Current trends (e.g., Brands can use “Glow-Ups,” “Documenting A Day In The Life,” or “Documenting A Day in the Life,” as they are both generic enough.
TikTok’s trends change from week to week, which is why it makes sense to partner up with creators who have a good grasp of the online culture.
How to contact TikTok influencers for Branded content
TikTok will soon join the ranks of other content streaming apps that are driven by a business model based on advertising. There are many ways that companies can tap into this channel.
TikTok resources – This year, TikTok launched its Creative Agency Partnerships University, which teaches teams how to use the app and hires a TikTok Influencer who is already creating relevant content.
TikTok Agency- Many creators work with marketing partners who specialize in the platform as representatives and broker brand partnerships.
But learning how to hire influencers and establish long-standing, adaptable, and on-point partnerships from scratch can be difficult–particularly as TikTok agencies aren’t trained in multi-pronged marketing strategies.
A holistic approach requires partnering with a firm that is both adept at identifying TikTok influencers as well as dexterous when it comes to a set of marketing tactics that work in tandem.
Create organic content
Advertisements that are paid
Community Management and Engagement
Influencer relationships
We predict that as TikTok grows and becomes more shoppable, we will see search and SEO become a feature of increasing importance for getting users to the content they are looking for. As the app grows, so does its class of creators. This is why brands need to partner with agencies who understand the ecosystem and can translate strategies between the three main players: brands, creatives, and users.
Comments