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Digital marketing refers to promoting products or services via digital channels such as email, social media, SEO, and mobile apps. Digital marketing is any form of marketing that uses electronic devices.
You can do it online or offline. Both are essential for a complete digital marketing strategy.
Are you interested in learning more about digital marketing? This guide will teach you everything you need to be familiar with digital marketing.
Why Digital Marketing Matters
My childhood memories in California were primarily based on my experience from the backseat of my car. I would say, “Mom,” “When are we there?” or “Uh, look, McDonald’s, can you go?” every time one of those giant billboards appeared along the side of the road.
Growing up in India with Indian parents, the answer would be “no yet.”
Sometimes big brands even started a billboard war. This was the case between Audi and BMW. It got quite a few laughs.
Many of my clients spent millions on billboard advertising in 2015 for their businesses.
Most companies today use online marketing.
This is because Google and Facebook generate much more revenue than traditional media companies. They have more users. Digital marketing is essential because it attracts more attention.
Billboards like those above will soon disappear because of the way the future of driving looks like:
Driverless cars are already possible, but drivers need to be attentive. The technology will improve, and no passenger will be distracted by the road.
Please do me a favor and look at the passenger seat next time you give someone else a ride. Take a look at the passenger seat for a second.
They’re likely to be on their phones.
If no one is driving, who will see the advertisements?
Furthermore, the share of users spending more time on electronic devices continues its rise while printed advertising continues to fall.
This means that you will only have a little time for digital marketing.
Nearly 5 Billion people worldwide use online shopping to learn, shop, entertain, and even work.
Digital marketing is essential if you want to reach these people.
You may believe you own a local business and don’t have to worry about digital marketing.
It would be a mistake.
According to Google, 88% of people who do a local search with their smartphone visit related stores within the next week.
If you are not online, you will miss out on the traffic.
Digital marketing gives you additional data and analytics about customers, their buying habits, and what they seek.
Digital marketing is essential for your success.
The History of Digital Marketing
Although digital marketing was first popularized in 2000, it has been around for a long time.
Like, WAY longer. It’s about 100 years longer.
Here’s a picture of the first-ever digital marketer:
His name was Guglielmo Marko, and he was born in 1874.
He was the first person to demonstrate wireless transmissions in 1896 publicly.
He was the inventor of the radio. Soon after his demonstration in England, Morse signals were transmitted over open water.
Although radio would take ten years to reach the general population, its creators quickly realized they could sell their stuff.
It was an opera performance at The Met. Guess what people did next?
They purchased show tickets!
Digital marketing was born.
Online Marketing Overview
Online marketing and offline advertising are the two main pillars of digital marketing. Online marketing will be covered in a separate guide, so I’ll only briefly mention online marketing.
If your restaurant has an iPad for customers to order Thai food, the offline experience is enhanced by this electronic device.
For decades, people have used digital media to improve their marketing.
Radio marketing is next. Thank Mr. Marconi for the next time you hear a car dealer exclaiming every word in their commercial.
Television marketing has been around for over 50 years.
Phone marketing is the fastest-growing and most significant area of offline marketing. There have been many failures, flops, and busts.
Enhanced Offline Advertising
What is the difference between a billboard in Arizona’s desert and one in New York City’s Times Square New York?
Three letters: LED. LED stands for light-emitting diodes.
All billboards in Times Square use electronic technology!
All billboards in Times Square use electronic technology!
Why? Why? Because no one is competing for your attention in Arizona’s desert. You win if you have a billboard.
Times Square is a place where attention is more critical than anywhere else. There are more than 360,000 visitors per day.
There are many distractions available: buses, taxis, and promoters shouting. And then there are the electronic billboards. Some are interactive and show live feeds from the crowd or photos of customers.
for a single day is the cost of renting a Times Square billboard space.
Another example.
What are you likely to see in an Apple Store when you enter?
People are looking at iPads, Macbooks, and iPhones.
Product demos should be a crucial part of your digital marketing strategy if you have any electronic products.
AOL’s free trial CDs in the early 1990s are another example. You may recall those CDs being everywhere at one time. Although all those CDs were annoying, they were likely a significant reason for AOL’s early success.
Radio Marketing
Nearly 244 Million Americans listen to the radio each month.
On average, people spend 99 minutes per week listening to radio content.
Radio advertising spending is expected to reach 11 Billion USD.
Radio has made an intelligent decision by having hosts read advertising sponsorships at the show’s beginning in recent years.
You can find local radio stations by doing a quick Google search to create sponsorships. It would help if you searched for a station with an audience that matches your target demographic. Radio stations can provide the information you need to help you choose the right fit.
For example, if your company sells maternity items, you will want to find a radio station whose average listener is between 24 and 40 years old.
The key to successful radio advertising is entertainment and grabbing the listener’s attention.
Cadillac and Dairy Queen are two brands with consistent radio commercials.
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