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It’s vital to save time for your business. Each week has client meetings, project management chaos, and endless email.
All these activities are designed to help you grow your business.
The goal is excellent, but it’s going to take a lot of effort. It can be overwhelming to take the steps necessary to achieve your goal (even after 3 cups of tea).
There are many tactical solutions.
You can use automation even if you’ve never done it before or only a little.
Even though your business may be heavily rooted in something other than technology or data.
You can automate your workflow even if you feel overwhelmed and have no time.
Your business will benefit from marketing automation.
Scrolling down, you will find answers to some shocking and gut-wrenching questions.
What is marketing automation?
Why is marketing automation so important?
What is Email Marketing Automation?
What is marketing automation?
What is marketing automation
It may sound futuristic even if you have heard it before.
Marketing automation is defined as:
Marketing automation is software that automates your marketing without manual work.
Examples of marketing automation include
Schedule and publish posts on social media
Set up email campaigns that go out automatically without clicking “Send.”
Online Advertising
Lead generation is a powerful tool.
So far, so good
You may think these are great, but you care about ROI. You are a business genius because you understand this.
We are all in agreement that the key to marketing success is ROI.
Marketing automation has a significant return on investment for your company and your team.
Save time ASAP
Stress, time, creativity, and more.
What is the most obvious reason for marketing automation?
Reduces the time spent on repetitious nonsense.
The less time you and your team spend sending emails and posting on Facebook, the more time you and your team have to strategize and brainstorm. You can also host client meetings and go home at a reasonable hour.
Yes, sleep is essential for productivity and growth.
(For real. According to a report by Ronald Kessler, Harvard Medical School in the United States, and based on a study conducted by Kessler, sleep deprivation is estimated to cost companies $63.2 billion a year in lost productivity.
Automation increases your company’s credibility and enables you to convert leads proactively. Find out why by reading on.
Be Consistent
Automating marketing practices keeps your brand consistent with its communication in two ways.
Communication with a specific customer is consistent. The customer knows when to expect the email every week. The message and CTA are more intentional with planned automation.
Communication between all audiences can be streamlined. A welcome email sent automatically to your newsletter subscribers ensures a consistent experience across the board.
Lower costs
According to CMO.com, marketing automation can increase sales productivity by nearly 15% and reduce marketing overheads by 12.2%.
Automation can reduce staff costs. The software can handle tasks that would require an additional staff member.
Get 1:1 personal. Get 1:1 personal
Humans like to feel special and communicate with others.
(Truly, though. We all want to be heard and appreciated, no matter where we are on the corporate ladder or what penthouse in NYC someone has. )
Consider the Coca-Cola Campaign “Share a Coca-Cola.”
You can give people Coke bottles that have their names printed on them. Bobby. Courtney. Dean.
One adjustment can cost a lot of money.
According to This article, there has been a 2% growth in soft drink sales. The consumption has increased from 1.7 billion to a staggering 1.9 billion daily.
According to Pinpoint marketing, using someone’s first name in an email can increase open rates by as much as 35%!
Get Data Nerdy
With marketing automation, you can move from making assumptions to data-driven decisions.
Understand what works and what doesn’t. Data allows us to:
Study what works and use that information to develop new campaigns or adjust low-performing ones. Use the information you gather to create new campaigns or adjust those that aren’t working.
Accountability is important for all team members, especially marketing and sales. What is the bottleneck in your process? There may be 100 leads that are constantly coming in. After sales calls, however, only a small number of leads convert. Discuss and brainstorm solutions with the sales team.
Conduct A/B testing
Analyzing the A/B test data will increase your open rate. Use this information to determine which versions of an email campaign or email perform best.
Increase the lifetime value of a customer
You already know that selling your products to existing customers is cheaper.
In reality, acquiring a customer costs five times more than selling to an existing one.
Marketing automation helps:
Customers can be upsold by recommending products or services to complement their purchases.
Follow-up with triggered emails
These steps will increase the lifetime value of that customer.
Maximize your CRM
It’s as if you added your favorite apps to the phone when marketing automation is integrated with CRM. This takes capabilities to an entirely new level.
Connect your CRM to marketing automation data so that it has the latest information. You can do more than just see who your clients are. It allows you to track their behavior and determine what has the biggest impact on your market.
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