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It makes sense to consider a degree’s value when considering getting one at any age. Does the qualification you’re considering require it for your desired job? There are other paths that you can take to achieve this career. Can you develop better skills by gaining experience in work?
All of these questions are valid. A degree is a significant investment in both time and finances. It would help if you were sure that your investment would pay off.
Why Marketing
Many entry-level marketing jobs require a bachelor’s. There are other ways to enter marketing, but a degree is a great way to make your resume competitive.
Growth industry
The current job market needs marketing skills. According to a recent study from LinkedIn, marketing job postings grew by 63% within six months of last year. The digital and media sector accounted for half of the jobs, meaning digital content marketing skills were highly valued.
Personal Development and Career Path
Digital marketing is the main reason behind this increase in demand for marketers. Digital marketing has continued to evolve and develop new methods of advertising. It is, therefore, important that marketers can create engaging content and manage social media accounts.
There is a lot of space for personal growth. Digital marketing is an excellent field for young graduates with a solid understanding of social media. Early adoption of this strategy can lead to content strategists or marketing managers positions.
What types of marketing degrees are available
The term marketing degree needs to be narrower. Many degree paths focus on marketing, either in a major or minor way. Your current educational history will determine the degree level you can earn, but your choice of specific courses will depend on personal preference.
What is the difference between an Associate’s degree, a Bachelor’s degree, and a Master’s degree
According to statistics, 74% of US marketers have a bachelor’s. 9% of marketing professionals have an associate’s degree, and 8% hold a master’s. Here is a quick look at the differences.
Associate Degrees: 2-year courses covering marketing and business at a basic level. These courses are designed to provide students with the necessary skills to get an entry-level job in marketing.
Bachelor’s degrees- 3/4 year courses in business and economics. Bachelor’s degree courses cover various business topics, including management, communication, and administration.
Master’s degrees are 2-year courses that you can only take if you have a Bachelor’s degree. MA and MBA courses aim to provide a deeper understanding of business topics. These courses are particular and cover strategic marketing or marketing analysis.
Are you marketing-specific or business-general
It’s a matter of personal preference. There are marketing-specific and general business degrees. Multiple universities and colleges offer courses, both online and offline.
It would help if you researched the most appropriate degree for a particular job or career. To move into management, you must improve your marketing skills.
Modules & Curriculum
It is not just important because you can see what courses are aligned with your career objectives. The marketing industry has undergone a significant transformation in the past decade. This is even more evident if we go back to the digital age. Many business courses still need to catch up on current marketing trends.
What jobs are available for those with a marketing degree
What jobs can you expect to find after you have your marketing qualification? What are the job titles, areas, and capabilities that you need to be aware of?
Entry Level
These roles are ideal for those who have a degree but lack experience or work experience without a degree.
Customer service/sales roles are adjacent to marketing, where companies don’t ask for previous qualifications. This is the best place to begin if you still need a college degree.
Marketing and public relations intern — Another option if you need a college degree or are still in school.
Digital/Content Marketing Associate — These roles almost always require a bachelor’s or associate’s degree. To succeed, you will need to have a good understanding of the new digital and social media marketing techniques.
Bid/Copywriter- For those with journalism and literature degrees, this is an excellent route into the marketing world. These roles combine marketing, creative writing, and persuasive writing.
SEO specialist — A focused marketing form centered around SEO content optimization. This role is perfect for those who know how to optimize blog posts for search engines. A bachelor’s degree or an associate degree will be required.
Community/Social Media Manager Since these roles are relatively new, we see a mixture of degree-qualified marketing professionals and people who have successfully fostered online communities or brands but do not have on-paper qualifications.
Career Progression
You can consider these roles if you have a MA or MBA or significant experience within one of the roles above.
Digital Market Manager- An experienced marketer’s role includes running campaigns and managing marketing associates.
Senior Marketing Coordinator – A department management level role. Responsible for the departmental and overall marketing strategy.
Content Strategy is a specialist role focusing on content strategy. This role primarily creates content plans using demographic and keyword research.
Marketing analyst This role involves analyzing customer behavior and market trends. You’ll need specific data analysis qualifications if you plan on moving from a direct marketing role into an analysis one.
Public Relation Specialist — The public face of a large PR team. Manage the public perception of a brand and set brand-level communications policies, such as tone of voice.
Experiential Market Specialist This marketing area is focused on optimizing the customer experience. Experience specialists are well-versed in customer psychology and behavior.
Corporate Communication Manager- Communications managers are in charge of company-wide communication policies. This is a senior-level position that a public relations or marketing manager could take.
Average marketing salaries
Salary levels vary significantly across all roles discussed. You can earn between $25 and $40K for those entry-level positions, depending on your part and experience.
We can be a little more specific regarding the median earnings of marketers with a master’s or bachelor’s degree. Zippia’s stats show that the average earnings for marketers with a bachelor’s or master’s degree are $69,993 per year.
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