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You are a digital marketer, and you know how content is the key to success.
The cornerstone to building an online presence is creating informative and engaging pieces that excite and educate your target audience.
Over the past few years, there has been a change in the types that people consume.
They prefer interactive media to textual content, such as blog posts and articles.
Your clients need help to get the job finished.
What you should know about visual content services and why they can be great for your business.
Why should you offer visual content services to clients?
You can offer written content as well as visual content for a variety of reasons, but it all starts with understanding the differences between how people view both.
It’s easier for you to understand
The brain processes images up to 60,000 times quicker than text on a webpage.
This is probably due to our origins as cavemen.
Before there was a language or a book, our ancestors made decisions based on the things they could see.
Although we are long past that time, the human brain is still programmed to process images first and then text.
Images are more easily understood by most users when they scroll through your social media or website than wall text.
You can consume it faster
The marketing world is a busy place today.
The majority of people won’t stop to read something unless it is truly interesting.
Can you blame them with so many content pieces to choose from each day?
This is why a visual content strategy can be so effective for many companies. Users are able to spot the content instantly, get the info they need, and take action.
You can help your customers grow their businesses by assisting them to create beautiful videos, infographics, and images.
Eight types of visual content that are trending right now
Why you should offer your clients graphic content services
Let’s look at the kinds of cars that are currently the most popular:
Pictures
Images are an important part of the visual content marketing. They’re also often the easiest to produce and the least expensive.
Marketing images range from simple photos to designs that include words on a backdrop.
The finished product’s nature will vary based on the niche and subject matter, but you still need to provide a visual with the additional information.
As a professional providing this service to clients, it’s important to make sure that all the images you supply meet the brand guidelines.
Colors, fonts, and logos are all part of the design.
Video
Videos are another way to create visual content for your clients.
The majority of small business owners are happy to use their smartphone camera to record a few videos that you can then edit into a digital video.
Video is a popular medium for audiences because it allows them to see inside the daily operations of a company or how it works.
You can polish these snippets into a piece that is on brand, educating, exciting, and delighting.
Infographics
infographics are another visual content you can offer your clients.
These images not only add elements to your blog but also make it easier for your readers to understand complex or data-heavy topics.
Infographics are also a great way to improve your search ranking in Google Images.
This type of visual content can be ranked well, depending on the topic — and especially when there is interactivity involved.
Memes and GIFs
We all deserve a good laugh now and again.
Create custom GIFs and memes for your customers to help them stand out and increase their social media engagement.
These images can be used to create a wide variety of posts, from reminders specific to an industry to simple questions that encourage social media users to post.
Memes, GIFs, and other visual punctuation are all close to being a modern version of visual punctuation. You can use these to emphasize emotions, to add emphasis, to highlight your content, or to do anything else.
Screenshots
A custom graphic may not be required in all cases.
A simple screenshot is the ideal accompaniment to any written content, such as a guide or tutorial.
What makes this work?
Many people learn visually, and screenshots make it easier to identify the steps in a process.
You can also use it to explain what someone should look for when discussing a SaaS platform or another program.
Live Streams
Live streams are one of the most popular visual content formats right now.
You can help them plan their event, even though it would be difficult to do this on behalf of the customer unless you are comfortable as a visual representative.
Create a calendar of content that outlines when they should be live on different platforms. Facebook, Twitch Live, Instagram Live, TikTok.
Determine what you’ll cover and how that relates to your overall digital marketing strategy.
If done correctly, this is a great way to increase brand awareness and exposure.
The Bite-Sized Content
Bite-sized visual content is another super trendy form of content. You see these little videos on Instagram and TikTok all the time.
Why are they so popular?
The majority of people do not have the time to watch long videos. They prefer short videos that teach a concept, make them laugh, or are otherwise entertaining.
You have two choices as a digital marketer on how to introduce this content.
You can also help plan and create videos, just like live streaming.
You can also find influencers that create this type of media and work with them on a sponsorship agreement. This will allow you to hire a third party to produce visual content.
Photos of Products
You’ll want to assist your client with their product photography strategy if they are involved in retail, B2B manufacturing, or both.
Professional product images are essential for all platforms. In a world where people only order online and don’t have the opportunity to hold a product before buying, all photos must be professional.
Use a plain backdrop when necessary and keep the focus on good lighting.
Take as many different angles and types of pictures to give the buyer the best idea of the product.
The images can be used for social media posts, product descriptions on eCommerce stores, and sales pages.
Social Media Stickers
Social media stickers are a great way to create a little fun visual for your clients.
These images can be customized to match the company’s colors and fonts. They can also be added to Instagram or Facebook updates on the fly.
You don’t know where to begin?
Use sites such as Etsy to browse what other people are creating and then create your own using a graphic design.
Many digital agencies do not offer this service so that you can stand out in the crowd.
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