By 
Businesses are placing a greater emphasis on diversity, equity, and inclusion. No wonder web accessibility is now a standard offering for agencies of all sizes.
The Internet is a vital resource that affects every aspect of our lives.
You can use it from shopping, reading the news, communicating, working, and more.
However, most internet content is inaccessible to people with disabilities. One in four people cannot access this gateway of immeasurable opportunities.
All agencies now offer their clients access to the web.
It is a matter of law, ethics, and good business. Here’s why:
You and your client will benefit from new revenue streams
Making your client’s websites accessible will allow them to reach a potential 25% larger market, a demographic that is eager to buy but rarely gets it.
This market is estimated to have a purchasing power of $490 Billion just in the US. This market is enormous on a global level.
Your agency can generate new revenue while your clients gain access to an untapped market. Web accessibility is now easy to integrate into your service offerings thanks to technological advancements.
Web accessibility is a fundamental part of any website and can be charged in addition to design and development – increasing revenue for each website.
Improves SEO and user experience
Making your client’s websites accessible will increase their audience and their visibility in search engine results.
This is because SEO and web accessibility practices are often similar. The user experience is greatly improved if people customize their website overlay according to their needs and preferences.
An easier-to-use user interface results in more time spent on a website and higher conversion rates.
Better SEO rankings and more business are the results.
Your customers expect accessible and compliant sites
Web accessibility is a standard offering for agencies, as businesses are expected to be more socially responsible than ever.
It is widely known that a business’s reputation for being socially responsible is essential.
An Accenture Strategy study found that 48% of consumers would complain about the social shortcomings of a company, and 42% would leave out of resentment. A staggering 21% of consumers will never do business with that company again.
In a world of increasing web accessibility lawsuits, web accessibility is expected by companies. From 2016 to 2019, web accessibility-related lawsuits increased by nearly 1,000% in the US alone.
Clients will increasingly seek agencies offering web accessibility as web accessibility lawsuits frequently increase.
Do you need help determining where to begin? AccessiBe’s free tool allows you to test your website in seconds and decide whether it complies with accessibility standards.
Source: AccessiBe
It is affordable
Web accessibility is no longer expensive and time-consuming, requiring a dedicated web development team, compliance experts, or an ad-hoc web development group.
With AI-powered solutions like accessiBe’s AccessWidget, agencies can add web accessibility at an affordable price.
It is a cost-effective, scalable solution for web accessibility. In less than 48 hours, you can achieve high compliance.
Easy to install
Web accessibility has become more accessible than ever before, thanks to technological advancements.
The installation process takes only 2 minutes and allows agencies to make their clients’ websites compliant.
Once AI-powered solutions are up and running, they will automatically scan your site every 24 hours, resolving any changes you have made if needed.
A win/win/win
The web is an excellent tool for everyone.
Your agency’s reputation will be enhanced, and you can generate additional revenue. Your clients will also have access to new markets and compliant, better-performing websites.
It allows people with disabilities access to the Internet’s wonders.
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