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A recent study by UPC found that 59% of companies plan to hire digital specialists in the next 18-24 months. Finding the right digital mix is difficult with limited time and resources.
We’ve identified the skills that will make the team of your dreams. Do you have a limited budget to work with? Take a look below before you make your next hire and determine the core skills that your team is lacking.
Don’t worry if you only have the budget to hire one or two employees. Many digital marketers are well-versed in two or three of these skills. The best digital hires are those with a strong understanding of digital marketing and specialized knowledge in their area.
The Creative
Creative digital marketers are responsible for your brand’s messaging and often focus on the user’s experience. This includes everything from the images and copies on your website to online display ads, social media management, and your online display advertising. Creative types are usually good with words, pictures, and ideas. What is their main goal? Understanding user intent will help you convince and convert customers.
Essential to: Building awareness of brands, planning and implementing campaigns, creating new and innovative ideas, etc.
Traditional Jobs: Copywriters, Graphic Designers, Advertising Executives, etc.
Digital jobs: Content Marketer, Digital Designer, Online Campaign Manager, Social Media Marketer, Email Marketer, etc.
The Relationship Builder
Relationship building is more important than ever in the age of online engagement and social media. Many relationship builders have a vast network of contacts in their industry. Some have large social media followers and are influential in their industry. Most are also great at identifying other influential people online and engaging them.
They are also excellent networkers, inbound marketers, and event planners. They use their charm to create and nurture useful contacts. Their natural helpfulness and friendliness make them excellent social media managers.
Essential to: Protecting your brand’s reputation in the public eye, increasing your brand’s visibility.
Traditional jobs: PR Executive, Public Affair Consultant, etc.
Digital Jobs: Social Media Marketer (Inbound Marketer), Digital PR Executive, etc.
The Analyser
Digital marketers who are analytical and have a measured approach can be great decision-makers. They interpret data and communicate key findings to other team members. They are good problem solvers who can help your team’s strategic plan and budget efficiently.
What is the best way to convince a marketer who has analyzed a product to try a new concept? Presenting data, statistics, and facts. Ideas that generate leads and impact your bottom line are well received.
Essential to:
Setting real goals
Monitoring and measuring progress
Generating new leads
Tracking return on investment
Traditional Jobs: Business Analyst, Marketing Manager, etc.
Digital jobs: Analytics Specialist, Acquisition Specialist, PPC Analyst, CRM Data Analyst, Email Marketer, etc.
The Strategist
They are also excellent planners and organizers. Therefore, they make excellent project managers and leaders. Strategists can seamlessly guide a project from its conception to its completion.
Strategists enjoy creating innovative and measurable campaigns with input from their teams. They can work with analytic marketers to manage expectations and budgets.
Essential to: Planning, directing, and managing marketing strategy, budgeting, and management of projects and people. Setting realistic goals. Solving problems.
Traditional jobs: Marketing Director, Project Manager, Marketing Executive, etc.
Digital Jobs: Digital Marketing Managers, SEO Strategists, Digital Strategy Planners, etc.
Maybe your team lacks one or more digital marketing skills. The Professional Digital Marketing part-time diploma will give your employees the digital marketing skills they need for mobile marketing, social media marketing, and Analytics management. Leading practitioners will teach the best practices in the field without the need to take time off from work. The next course will start soon. Get in touch to reserve your place.
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